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Vol. 1

International Journal of Electronic Customer Relationship Management

2007 Vol. 1 No. 3


PagesTitle and authors
231-241Cause related marketing – commercialism or altruism: Finding the balance?
Goran Svensson, Greg Wood
DOI: 10.1504/IJECRM.2007.017793

242-257Mobile Customer Relationship Management: a communication perspective
Jaakko Sinisalo, Heikki Karjaluoto
DOI: 10.1504/IJECRM.2007.017794

258-268Business/IT-alignment for customer relationship management: framework and case studies
Ronald Batenburg, Johan Versendaal
DOI: 10.1504/IJECRM.2007.017795

269-278Enhancing e-CRM in the insurance industry by mobile e-services
Freimut Bodendorf, Andreas Schobert
DOI: 10.1504/IJECRM.2007.017796

279-286Marketing strategies through customer attention: beyond technology-enabled Customer Relationship Management
Steve Jones, Ashok Ranchhod
DOI: 10.1504/IJECRM.2007.017797

287-306Internet Marketing adoption: factors affecting website sophistication
Maria Teresa Borges Tiago, Joao Pedro Almeida Couto, Flavio Borges Tiago, Jose Antonio Cabral Vieira
DOI: 10.1504/IJECRM.2007.017798

307-325A study for establishing E-commerce Business Satisfaction model to measure e-commerce success in SMEs
E. Gide, M.X. Wu
DOI: 10.1504/IJECRM.2007.017799