International Journal of Electronic Customer Relationship Management

2007 Vol. 1 No. 3

Pages	Title and authors
231-241	Cause related marketing – commercialism or altruism: Finding the balance? Goran Svensson, Greg Wood DOI: 10.1504/IJECRM.2007.017793
242-257	Mobile Customer Relationship Management: a communication perspective Jaakko Sinisalo, Heikki Karjaluoto DOI: 10.1504/IJECRM.2007.017794
258-268	Business/IT-alignment for customer relationship management: framework and case studies Ronald Batenburg, Johan Versendaal DOI: 10.1504/IJECRM.2007.017795
269-278	Enhancing e-CRM in the insurance industry by mobile e-services Freimut Bodendorf, Andreas Schobert DOI: 10.1504/IJECRM.2007.017796
279-286	Marketing strategies through customer attention: beyond technology-enabled Customer Relationship Management Steve Jones, Ashok Ranchhod DOI: 10.1504/IJECRM.2007.017797
287-306	Internet Marketing adoption: factors affecting website sophistication Maria Teresa Borges Tiago, Joao Pedro Almeida Couto, Flavio Borges Tiago, Jose Antonio Cabral Vieira DOI: 10.1504/IJECRM.2007.017798
307-325	A study for establishing E-commerce Business Satisfaction model to measure e-commerce success in SMEs E. Gide, M.X. Wu DOI: 10.1504/IJECRM.2007.017799