Investigating the gender influence on technology adoption model towards smart phones - evidences from emerging economies Online publication date: Fri, 07-Sep-2018
by A.M. Sakkthivel; N. Ramu
International Journal of Business Excellence (IJBEX), Vol. 16, No. 1, 2018
Abstract: The paper investigates the influence of gender (male and female) over technology acceptance model (TAM) towards using smart phones. The study conducted in the Sultanate of Oman among 296 smart phones users (male and female). The study used SEM approach to identify the influence. The results are: 1) gender (male and female) elicit a negative influence over perceived usefulness towards using smart phones; 2) male respondents elicit a positive influence over perceived ease of use; 3) female respondents elicit a negative influence over perceived ease of use. The model revealed the male influence over perceived ease of use towards using smart phones.
Online publication date: Fri, 07-Sep-2018
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Excellence (IJBEX):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org