Market knowledge competence – a driving force or a roadblock for radical innovations?
by Liisa-Maija Sainio; Hanna Salojärvi; Pia Hurmelinna-Laukkanen; Sami Saarenketo
International Journal of Technology Marketing (IJTMKT), Vol. 6, No. 3, 2011

Abstract: There has been a debate on the role of market and customer knowledge in new product development, especially with regard to radical innovations. Although it has been stressed that market knowledge competence influences both innovative and business performance, the effects of its elements on different dimensions of innovation radicalness have not been investigated. This paper examines the radicalness of innovations from the technological, market and business perspectives. Empirical evidence in this explorative research was obtained through analysis of survey data collected among 213 companies. It was found that acquisition and dissemination of customer and competitor knowledge are accentuated in innovations with high technological radicalness, whereas, more general knowledge integration including close interaction in the marketing-R&D interface is more important in the case of high business radicalness. Contrary to other researchers, we found a higher level of knowledge acquisition and use for innovations with high market radicalness.

Online publication date: Tue, 30-Sep-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Marketing (IJTMKT):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email