From roles to skills – key persons in the innovation process
by Sebastian Gurtner, Nadin Dorner
International Journal of Technology Marketing (IJTMKT), Vol. 4, No. 2/3, 2009

Abstract: The objective of this paper is to show that key persons can lead innovations to success if their skills match the barriers innovations have to face. The roles Promotors are classified in (e.g., Promotor of Power), do not always reflect either the provided or the necessary skills and therefore cannot be used to measure the appropriate Promotor input in the innovation process. By focusing on skills, we present the Promotor-Cubus, which helps analyse the existing barriers and the skills provided.

Online publication date: Sat, 27-Jun-2009

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