Title: From roles to skills – key persons in the innovation process
Authors: Sebastian Gurtner, Nadin Dorner
Addresses: Department of Entrepreneurship and Innovation, Technische Universitat Dresden, Helmholzstrasse 10, 01069 Dresden, Germany. ' Center for Innovation, University of St. Gallen, Dufourstrasse 40a, CH-9000 St. Gallen, Switzerland
Abstract: The objective of this paper is to show that key persons can lead innovations to success if their skills match the barriers innovations have to face. The roles Promotors are classified in (e.g., Promotor of Power), do not always reflect either the provided or the necessary skills and therefore cannot be used to measure the appropriate Promotor input in the innovation process. By focusing on skills, we present the Promotor-Cubus, which helps analyse the existing barriers and the skills provided.
Keywords: promotor model; key persons; champions; innovation process; innovation barriers.
International Journal of Technology Marketing, 2009 Vol.4 No.2/3, pp.185 - 198
Published online: 27 Jun 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article