The interplay between moral and creativity: examples from R&D institutions
by Stéphane Gangloff; Klaus-Peter Schulz; Kamel Mnisri
International Journal of Technology Management (IJTM), Vol. 95, No. 3/4, 2024

Abstract: In this study, we explore the relationship between collective creativity and moral engagement within a sample of research and development teams. The purpose of this research is to demonstrate that social skills represent an essential point of commonality between the concepts of creative behaviour and moral engagement. Based on 13 semi-structured interviews at four European public and private institutions, involved in both applied and fundamental research domains, our research identified that prosocial motivation, which can be seen as the desire to share and help others, has a positive effect on creativity and moral behaviour. In addition, this research confirms the theoretical posture on the construct of prosocial motivation and contributes to the literature by isolating the concepts of 'perspective-taking' and 'other-focused' as two concise leverages for moral and creative engagement in teams of researchers.

Online publication date: Fri, 31-May-2024

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