The impact of scandal on sport consumption: a conceptual framework for future research
by Daniel D. Prior; Norm O'Reilly; Jason Mazanov; Twan Huybers
International Journal of Sport Management and Marketing (IJSMM), Vol. 14, No. 1/2/3/4, 2013

Abstract: Scandal has become an increasingly prominent sports phenomenon. All major sports competitions around the globe face scandals on a continuing basis; however, there is little research about the nature of scandal and its impacts on consumer behaviour. Drawing on the extant sports consumption literature, we develop a conceptual model of scandal and its impacts on sports consumption activities (ticket sales, viewership, merchandise sales). We then extend this model through examples of a sport scandal to propose the major dimensions of the scandal construct. Our goal in this paper is to develop a conceptual framework that is useful for future research of the scandal-consumption relationship.

Online publication date: Sat, 05-Jul-2014

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