Title: The impact of scandal on sport consumption: a conceptual framework for future research

Authors: Daniel D. Prior; Norm O'Reilly; Jason Mazanov; Twan Huybers

Addresses: School of Business, University of New South Wales, Canberra, ACT 2600, Australia ' Department of Sports Administration, College of Business, Ohio University, 612 Copeland Hall, Athens, Ohio 45701, USA ' School of Business, University of New South Wales Canberra, ACT 2600, Australia ' School of Business, University of New South Wales, Canberra, ACT 2600, Australia

Abstract: Scandal has become an increasingly prominent sports phenomenon. All major sports competitions around the globe face scandals on a continuing basis; however, there is little research about the nature of scandal and its impacts on consumer behaviour. Drawing on the extant sports consumption literature, we develop a conceptual model of scandal and its impacts on sports consumption activities (ticket sales, viewership, merchandise sales). We then extend this model through examples of a sport scandal to propose the major dimensions of the scandal construct. Our goal in this paper is to develop a conceptual framework that is useful for future research of the scandal-consumption relationship.

Keywords: crisis; sport management; athletes; risk; consumer behaviour; sports scandals; sports consumption; ticket sales; viewership; merchandise sales; sports fans; sports spectators; sport marketing.

DOI: 10.1504/IJSMM.2013.060647

International Journal of Sport Management and Marketing, 2013 Vol.14 No.1/2/3/4, pp.188 - 211

Available online: 23 Apr 2014 *

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