Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour
by Brian P. McCullough
International Journal of Sport Management and Marketing (IJSMM), Vol. 14, No. 1/2/3/4, 2013

Abstract: The purpose of this paper is to further the understanding of sport spectator recycling behaviour. Specifically, the author utilises the theory of planned behaviour to understand how attitudes, subjective norms, and perceived behavioural controls influence sport spectator recycling behaviours during a large-scale sporting event. Findings indicate that recycling at a large-scale sporting event has nuances that differentiate the context unique from other settings (e.g., household and workplace recycling). Recommendations for policy makers and sport managers are made to increase spectator participation in recycling efforts while attending large-scale sporting events.

Online publication date: Wed, 23-Apr-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sport Management and Marketing (IJSMM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com