Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour
by Brian P. McCullough
International Journal of Sport Management and Marketing (IJSMM), Vol. 14, No. 1/2/3/4, 2013

Abstract: The purpose of this paper is to further the understanding of sport spectator recycling behaviour. Specifically, the author utilises the theory of planned behaviour to understand how attitudes, subjective norms, and perceived behavioural controls influence sport spectator recycling behaviours during a large-scale sporting event. Findings indicate that recycling at a large-scale sporting event has nuances that differentiate the context unique from other settings (e.g., household and workplace recycling). Recommendations for policy makers and sport managers are made to increase spectator participation in recycling efforts while attending large-scale sporting events.

Online publication date: Sat, 05-Jul-2014

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