Title: Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour

Authors: Brian P. McCullough

Addresses: Sport Management Programme, School of Human Movement, Sport, and Leisure Studies, Bowling Green State University, 228C Eppler Complex, Bowling Green, Ohio 43403-2049, USA

Abstract: The purpose of this paper is to further the understanding of sport spectator recycling behaviour. Specifically, the author utilises the theory of planned behaviour to understand how attitudes, subjective norms, and perceived behavioural controls influence sport spectator recycling behaviours during a large-scale sporting event. Findings indicate that recycling at a large-scale sporting event has nuances that differentiate the context unique from other settings (e.g., household and workplace recycling). Recommendations for policy makers and sport managers are made to increase spectator participation in recycling efforts while attending large-scale sporting events.

Keywords: recycling efforts; theory of planned behaviour; environmentally friendly behaviours; large scale sporting events; environmental sustainability; sustainable development; sports spectators; spectator behaviour; attitudes; subjective norms; perceived behavioural controls; sport management.

DOI: 10.1504/IJSMM.2013.060631

International Journal of Sport Management and Marketing, 2013 Vol.14 No.1/2/3/4, pp.146 - 168

Accepted: 22 Oct 2013
Published online: 23 Apr 2014 *

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