Identifying future research opportunities in online consumer reviews: the case study of 'TripAdvisor'
by Lisa Whitehead
International Journal of Technology Marketing (IJTMKT), Vol. 6, No. 4, 2011

Abstract: The aim of this article is to identify future research opportunities for using online consumer reviews websites such as TripAdvisor.com as a case study. The literature review covers the internet and growth of eTourism, virtual communities, virtual community typologies, and the importance of TripAdvisor.com for travel research, electronic word-of-mouth (eWOM), social networking and the impact of online travel reviews on consumers. Propositions and future research opportunities are then raised.

Online publication date: Tue, 30-Sep-2014

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