Identifying future research opportunities in online consumer reviews: the case study of 'TripAdvisor'
by Lisa Whitehead
International Journal of Technology Marketing (IJTMKT), Vol. 6, No. 4, 2011

Abstract: The aim of this article is to identify future research opportunities for using online consumer reviews websites such as as a case study. The literature review covers the internet and growth of eTourism, virtual communities, virtual community typologies, and the importance of for travel research, electronic word-of-mouth (eWOM), social networking and the impact of online travel reviews on consumers. Propositions and future research opportunities are then raised.

Online publication date: Tue, 30-Sep-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Marketing (IJTMKT):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email