Title: Identifying future research opportunities in online consumer reviews: the case study of 'TripAdvisor'

Authors: Lisa Whitehead

Addresses: Economics and Business Administration, University of Agder, Postboks 422, N-4604 Kristiansand, Norway

Abstract: The aim of this article is to identify future research opportunities for using online consumer reviews websites such as TripAdvisor.com as a case study. The literature review covers the internet and growth of eTourism, virtual communities, virtual community typologies, and the importance of TripAdvisor.com for travel research, electronic word-of-mouth (eWOM), social networking and the impact of online travel reviews on consumers. Propositions and future research opportunities are then raised.

Keywords: online consumer reviews; TripAdvisor; consumer purchase intentions; e-tourism; electronic word-of-mouth; e-WOM; virtual community typologies; virtual communities; online communities; web based communities; electronic tourism; online tourism; travel research.

DOI: 10.1504/IJTMKT.2011.045913

International Journal of Technology Marketing, 2011 Vol.6 No.4, pp.341 - 354

Published online: 13 Mar 2012 *

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