Introduction: New perspectives in sport event marketing
by Alain Ferrand, David K. Stotlar
International Journal of Sport Management and Marketing (IJSMM), Vol. 7, No. 3/4, 2010

Abstract: Sport events are innumerable and diverse. They could be global, national or local, but they constitute social facts generating an emotional experience for the stakeholders involved. These differ in particular by their format, governance, goals and their social, economic and environmental impact. The interaction between sporting events and public organisations presents an array of opportunities and issues that sport event managers must consider. This is best handled through the network of stakeholders that emerges from the event-public organisation dynamic. This introduction considers this perspective in some detail before introducing the papers in the special issue.

Online publication date: Wed, 07-Apr-2010

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