Title: Introduction: New perspectives in sport event marketing

Authors: Alain Ferrand, David K. Stotlar

Addresses: Universite de Poitiers, EA 1722, Centre de Recherche en Sciences de Gestion (CEREGE), 20 Rue Guillaume VII Le Troubadour, B.P. 639 – 86022 Poitiers Cedex, France. ' School of Sport and Exercise Science, University of Northern Colorado, 501 20th Street, Greeley, CO 80639, USA

Abstract: Sport events are innumerable and diverse. They could be global, national or local, but they constitute social facts generating an emotional experience for the stakeholders involved. These differ in particular by their format, governance, goals and their social, economic and environmental impact. The interaction between sporting events and public organisations presents an array of opportunities and issues that sport event managers must consider. This is best handled through the network of stakeholders that emerges from the event-public organisation dynamic. This introduction considers this perspective in some detail before introducing the papers in the special issue.

Keywords: sport marketing; events marketing; sports events; sport management; stakeholder networks; public organisations.

DOI: 10.1504/IJSMM.2010.032576

International Journal of Sport Management and Marketing, 2010 Vol.7 No.3/4, pp.145 - 155

Published online: 07 Apr 2010 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article