Tourist expenditure behaviour in the strategic leveraging of sport events portfolios
by Jesyca Salgado-Barandela; Patricio Sanchez-Fernandez; Angel Barajas
International Journal of Sport Management and Marketing (IJSMM), Vol. 20, No. 5/6, 2020

Abstract: The alternative to a strategy based on unique and large-scale events is the joint use of small-scale events. In this way, the portfolio of events is shown as a new phenomenon that allows for tourism and economic development strategies in cities. This paper analyses the spending profile of attendees to three sporting events that are part of a portfolio. Differences in the expenditure behaviour of attendees are identified by event category. The results are used to analyse the event selection strategy of the portfolios and the development of strategic leveraging.

Online publication date: Tue, 18-May-2021

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