International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2020 Vol.20 No.5/6

Special Issue on: Consumer Behaviour and Trends in Sports Services

Guest Editors: Dr. José Bonal and Dr. Álvaro Fernández-Luna

Editorial

Pages Title and author(s)
312-333Presenting a new mixed method for measuring service quality of health clubs
Hossein Abdolmaleki; Behzad Soheili; Michal Varmus; Abbas Khodayari
DOI: 10.1504/IJSMM.2020.10037966
334-355Supporting sacrifice or condemning belief: consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Akira Asada; Jimmy Sanderson
DOI: 10.1504/IJSMM.2020.10037967
356-371A scale for measuring member commitment and integration in fitness services
Dimitri Koutsoubakis
DOI: 10.1504/IJSMM.2020.10037968
372-386Tourist expenditure behaviour in the strategic leveraging of sport events portfolios
Jesyca Salgado-Barandela; Patricio Sanchez-Fernandez; Angel Barajas
DOI: 10.1504/IJSMM.2020.10037969
387-404Professional sports fans' interests in hosting an international visitor at a game: evidence for 'sports hosts'
Eric C. Schwarz; Aurélie Pankowiak
DOI: 10.1504/IJSMM.2020.10037970
405-427Mobile marketing influence on football fan behaviour: the case of FC Persepolis
Reza Mohammadkazemi; Bahman P. Ebrahimi; Mahmood Shiri
DOI: 10.1504/IJSMM.2020.10037971
428-444Non-professional sport academies in Spain: the parents' perspective
José Bonal; Jairo León-Quismondo; Pablo Burillo; Benito Pérez-González; Álvaro Fernández-Luna
DOI: 10.1504/IJSMM.2021.10036148

 

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