Authors: Jesyca Salgado-Barandela; Patricio Sanchez-Fernandez; Angel Barajas
Addresses: Facultad de Ciencias Empresariales y Turismo, Campus de Ourense, 32004, España ' Facultad de Ciencias Empresariales y Turismo, Campus de Ourense, 32004, España ' National Research University Higher School of Economics, St. Petersburg School of Economics and Management, 3, Kantemirovskaya St., St. Petersburg, 194100, Russia
Abstract: The alternative to a strategy based on unique and large-scale events is the joint use of small-scale events. In this way, the portfolio of events is shown as a new phenomenon that allows for tourism and economic development strategies in cities. This paper analyses the spending profile of attendees to three sporting events that are part of a portfolio. Differences in the expenditure behaviour of attendees are identified by event category. The results are used to analyse the event selection strategy of the portfolios and the development of strategic leveraging.
Keywords: tourism economics; sport tourism; leveraging; sport event.
International Journal of Sport Management and Marketing, 2020 Vol.20 No.5/6, pp.372 - 386
Received: 26 May 2020
Accepted: 29 Nov 2020
Published online: 18 May 2021 *