Consumer adoption of Short Message Service (SMS): a suggested framework Online publication date: Fri, 25-Aug-2006
by Yong Jian Wang, Angela Hausman
International Journal of Technology Marketing (IJTMKT), Vol. 1, No. 4, 2006
Abstract: This study investigates the factors affecting consumer adoption of Short Message Service (SMS), a mobile technology consisting of four aspects: communication, information, entertainment, and m-commerce. The suggested framework builds on Rogers (1995) and incorporates a series of salient variables suggested by previous research, including innovation characteristics, personal characteristics, social system, and marketing environment.
Online publication date: Fri, 25-Aug-2006
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