Title: Consumer adoption of Short Message Service (SMS): a suggested framework

Authors: Yong Jian Wang, Angela Hausman

Addresses: Department of Management, Marketing and International Business, College of Business Administration, University of Texas-Pan American, 1201 West University Drive, Edinburg, TX 78541–2999, USA. ' Department of Management, Marketing and International Business, College of Business Administration, University of Texas-Pan American, 1201 West University Drive, Edinburg, TX 78541–2999, USA

Abstract: This study investigates the factors affecting consumer adoption of Short Message Service (SMS), a mobile technology consisting of four aspects: communication, information, entertainment, and m-commerce. The suggested framework builds on Rogers (1995) and incorporates a series of salient variables suggested by previous research, including innovation characteristics, personal characteristics, social system, and marketing environment.

Keywords: Short Message Service; SMS; m-commerce; mobile commerce; consumer adoption; mobile technology; wireless technology; technology marketing; innovation; mobile communication; mobile entertainment; mobile information.

DOI: 10.1504/IJTMKT.2006.010736

International Journal of Technology Marketing, 2006 Vol.1 No.4, pp.431 - 445

Published online: 25 Aug 2006 *

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