Sample articles
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International Journal of Technology, Policy and Management
Title | Author(s) | Vol. and Issue nos. | Page nos. | Full-text article |
Exploring green brand equity for millennials: an SEM-ANN analysis of green brand knowledge, environmental attitude, and green brand image | Pankaj Tiwari; Shaunak Pal | Vol.24 No.1 | 93-122 | ![]() |
Challenges in online collaboration to augment Industry 4.0 | Aashish Bhardwaj; Vikas Kumar | Vol.24 No.1 | 71-92 | ![]() |
The role of need-supportive advertisement appeals in bringing defunct brands back to life: a basic psychological needs theory perspective | Faheem Gul Gilal; Rushna Khalil; Rukhsana Gul Gilal; Naeem Gul Gilal | Vol.24 No.1 | 50-70 | ![]() |
Critical factors inhibiting information and communication technology (ICT) adoption in Côte d'Ivoire: a study of small and medium enterprises (SMEs) in metropolitan Abidjan | N'Doli Guillaume Assiélou; Mario Bourgault | Vol.24 No.1 | 19-49 | ![]() |
How greenwashing influences formal and informal institutional benefits in China | Qiong Yao; Mubin Chen; Yizhun Feng | Vol.24 No.1 | 1-18 | ![]() |