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International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

Title Author(s) Vol. and Issue nos. Page nos. Full-text article
User response to e-WOM in social networks: how to predict a content influence in TwitterZohreh Yousefi Dahka; Nastaran Hajiheydari; Saeed RouhaniVol.14 No.191-111Free access
Users awareness of native advertising from Instagram media publishers: the effects of Instagram's branded content tool on attitudes and behavioural intentSerena Iacobucci; Roberta De CiccoVol.14 No.171-90Free access
A new framework of electronic word-of-mouth in social networking sites: the system-based approachMona Jami Pour; Zahra LotfiyanVol.14 No.148-70Free access
eWOM via social networking site: source versus message credibilityPayal S. Kapoor; K.R. Jayasimha; Ashish Sadh; Srinivas GuntaVol.14 No.119-47Free access
Modelling the impact of activity in brand communities on loyaltyAzarnoush Ansari; Arash RiasiVol.14 No.11-18Free access