November 2012 Journal news

Best paper award for IJ Business Environment editors

Prof. Dr. Francisco J. Martínez-López, Editor-in-Chief of the International Journal of Business Environment, is one of a team of three authors recently awarded “best research paper in marketing” for 2011; Dr. Juan Carlos Gázquez-Abad, Associate Editor of the IJBE, is also one of the authors. The award is given by AEMARK, the Spanish Marketing Association of Academics and Professionals (, to publications where their members participate in the team of authors. The papers concerned is: Gázquez-Abad, J.C.; De Canniere, M.H.; Martínez-López, F.J. (2011). “Dynamics of customer response to promotional and relational direct mailings from an apparel retailer: the moderating role of relationship strength”, Journal of Retailing, Vol. 87(2), pp.166-181.

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