Latin American Journal of Management for Sustainable Development
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Latin American J. of Management for Sustainable Development (5 papers in press)
An integrated approach for sustainable product design: concurrent application of DFMA, DFE and CAD/CAE principles and tools by Boppana Chowdary, Marc-Anthony Richards, Trishel Gokool Abstract: Contemporary Caribbean manufacturing organisations are faced with the issues of maintaining low manufacturing costs and producing eco-friendly and sustainable products, whilst ensuring efficient assemblies and short product development times. However, lack of specialised training and capital to invest in technologically intensive design methods hinders modernisation of the current product design processes. In this regards, this paper presents an integrated approach for sustainable re-design of products through the concurrent application of design for manufacture and assembly (DFMA), design for environment (DFE) and computer-aided engineering (CAE) in an effort to mitigate these issues while utilising existing computer-aided design (CAD) software tools and techniques. The proposed integrated approach attempts to improve overall assembly efficiency, product sustainability and component performance while simultaneously lowering manufacturing costs and ease of implementation. A case study of a computer keyboard shelf assembly was used to demonstrate the potentiality of the proposed approach. Significant improvements were observed in the study in the form of assembly labour cost, part count and total manufacturing cost which were reduced by 28%, 29% and 42% respectively. The novel approach contributed by this study can allow Caribbean manufacturers to systematically and cost-effectively optimise their designs to better satisfy modern market requirements, thus ensuring product success. Keywords: Design for manufacture and assembly; Design for environment; Computer-aided engineering; Virtual prototyping; Product re-design.
Social networks and socioenvironmental awareness: a study of the baby boomers, X and Y generations of northeast Brazil by Eliana Andréa Severo, Julio Cesar Ferro De Guimarães Abstract: Social networks are a reality on both the personal and professional levels of the Baby Boomers, X and Y generations. The characteristics that surround each generation demonstrate that they can perceive and act differently in relation to environmental sustainability and social responsibility. This study aims to identify the use of social networks by the Baby Boomers, X and Y generations, as well as to analyze the relationship between social networks and the social and environmental awareness of the generations. The method used was a quantitative survey, by means of a survey, applied to 814 people living in Northeast of Brazil. The results highlight that the social network most used by the generations was WhatsApp, being used by 94.4% of the respondents, however Twitter was the social network used by only 23.4% of the generations. Social networks contribute 27.7% in environmental awareness, as well as 21.6% for social responsibility of the generations, motivating attitudes to improve the quality of life in the environment. However, there is a worrying issue, since the Y generation presented the least environmental and social awareness. Keywords: Environmental Sustainability; Social Responsibility; Baby Boomers; Generation X; Generation Y; Social Networks.
WHAT DO THE DEMAND OF CONSULTING FIRMS TELL US ABOUT SUSTAINABILITY IN AN EMERGING COUNTRY? by Daniele Eckert Matzembacher, Flávio Hourneaux Junior Abstract: Focusing on the stakeholder approach, this paper investigates the current situation of sustainability in Brazilian companies through demands received by consulting firms. This research was designed on a qualitative approach, based on primary data collection from a survey with 24 consulting companies and interviews with 4 of the respondents of the previous stage to deepen the answers obtained. The gathered data were analyzed by content analysis, with the help of Nvivo 11 software. The findings show that the government is the main stakeholder that exerts pressure on companies. Organizations confuse compliance with sustainability. Apparently, sustainability is at an emerging stage of consolidation in Brazil, presenting some advances but to a much greater degree challenges to overcome. Despite finding a negative scenario, we identified many opportunities for action. Keywords: 2030 Agenda; Brazil; Consulting; Corporate Social Responsibility; Stakeholders; Motivations; Barriers; Emerging country; Post 2015 Sustainable Development Agenda.
TEACHING SUSTAINABILITY AS A MOTIVATOR FOR SUSTAINABLE SOCIAL ENTREPRENEURSHIP by Derson Lopes-Jr., IEDA KANASHIRO MAKIYA, Marco MILANI FILHO Abstract: Sustainability is an ever-present theme in many lines of research, including business and administration. Nevertheless, few studies have related sustainability with the development of sustainable social enterprises. Aiming to fill this gap, this research analyzed the influence of disciplines that encourage sustainable projects in the interest of university students in their involvement in social entrepreneurship. We interviewed business management academics. The study found that the existence of disciplines related to sustainable projects encourages engagement in social entrepreneurship and also fosters an increased sense of responsibility in sustainable development. The study also revealed that the lower the average income of parents, the higher the interest of students in social entrepreneurship. The method used was the quantitative analysis of the responses and the linear regression model. The article contributes to the leaders and managers of universities and business schools in order to encourage and alert these followings about the need for investments and intentional efforts to educate and encourage teachers and students on sustainability issues so that they are motivated to create actions transformational impact, socially and environmentally responsible. Keywords: sustainability; social entrepreneurship; University; business school; sustainability teaching; business administration students; social business; social motivation,.
Comparison between sectoral brands and country brands: challenges for the Brazilian market by Angélica Capellaro, Marina Toledo De Arruda Lourenção, Janaina Giraldi Abstract: This article sought to understand how sectoral brands can be compared to country brands. Field research was exploratory qualitative, using secondary data and in-depth interviews. It was verified that the development of sectoral brands is convenient not only when the image of the country does not favor the activity of the sector, but also for any sector of the Brazilian economy that aims to leverage its exports. It was also possible to understand that the sectors encounter greater internal difficulties than difficulties in relation to competitiveness in the international market. When compared to the process of country brand development it is seen that these steps can be applied to the management of sector brands, however, they are not enough to cover all the detail needed for the creation and management of them. The need for studies that elaborate a new process of brand creation for sectors is identified. Keywords: Brand management; Country Image; Country Brand; Sectoral Brand; Brazilian market; Brazil.