International Journal of Work Innovation (13 papers in press)

Regular Issues

• The transformative impact of artificial intelligence on the state of marketing  
  by Etinder Pal Singh, Jyoti Doval 
  Abstract: Artificial intelligence (AI) is catalysing a fundamental transformation in marketing, redefining traditional practices with data analytics, personalisation, and automation capabilities. This paper presents a meticulous exploration of AIs pervasive influence on the marketing industry. It delves into AIs role in optimising data-driven decision making, refining customer segmentation, facilitating unprecedented personalisation, and enhancing marketing efficiency. Additionally, it illuminates the ethical considerations and societal implications associated with the integration of AI in marketing, including issues of data privacy, security, and potential algorithmic biases. The paper also scrutinises the trajectory of AIs future developments in marketing, highlighting potential barriers and opportunities. It posits that by adopting ethically sound, AI-driven practices, marketers can effectively harness AIs full potential, fostering enriched customer experiences and driving sustainable business success.
  Keywords: artificial intelligence; AI; chatbots; big data; data driven decision making; personalisation; ethics; bias; automation; challenges in AI marketing; marketing.
  DOI: 10.1504/IJWI.2023.10057999
   
  
• Exploring the role of employee learning goal orientation and creative self-efficacy in fostering individual innovative work behaviours: evidence from Indian automotive industry  
  by M. Jyothi Sheeba, B. Prabu Christopher 
  Abstract: This study examines whether or not employees learning goal orientation (LGO) fosters innovative work behaviours viz. creativity (CRE) and innovation capability (INN). The study specifically examines the intervening impact of creative self-efficacy (CSE) between LGO and innovative behaviours. Data was gathered from automotive sector R&D personnel. The data were analysed using PLS SEM and mediation analysis is performed through bootstrap approach. The findings of this research indicate that there is a positive and significant correlation between learning goal orientation, creative self-efficacy and creativity and innovation capability. This study presents noteworthy findings pertaining to innovative work behaviours. The creative self-efficacy serves as a mediator between LGO and innovative work behaviour (IWB). Upon individual analysis, it has been found that creative self-efficacy has a positive and significant impact on creativity, while exhibiting a negative and significant impact on innovation capability.
  Keywords: innovative work behaviours; IWBs; creativity; innovation capability; learning goal orientation; LGO; creative self-efficacy; CSE; automobile industry.
  DOI: 10.1504/IJWI.2023.10058169
   
  
• Indigenous perspective to Moroccan leadership values in the 2022 FIFA World Cup context: a grounded-theory approach  
  by Mouna Hajjaj, El Hassania Rahou 
  Abstract: The purpose of this paper is to investigate managerial values that are prevalent in the Moroccan sociocultural context and to examine how these values shape and influence success. Using a grounded theory approach to generate and develop theoretical data on leadership in the Moroccan context without preconceived theoretical frameworks. The authors collected and analysed data through in-depth interviews with 12 Moroccan supporters. The analysis identified nine key dimensions of Moroccan leadership values. The study also explored how the latter affected success in the specific context of the FIFA World Cup to provide a comprehensive understanding of the complex nature of leadership values in the Moroccan socio-cultural context, and offer valuable insights into the factors that contribute to success in high-pressure situations. The study extends the literature on Moroccan management values by providing new insights and a more comprehensive understanding of the impact of traditional Moroccan culture on management practices.
  Keywords: culture; FIFA World Cup; indigenous perspective; leadership; management values; Morocco; success.
  DOI: 10.1504/IJWI.2023.10058580
   
  
• Evidence from the Indian banking industry on the impact of communication on behavioural outcomes following mergers  
  by Sikha Sadani, Chandana Goswami 
  Abstract: The human side of mergers and acquisitions (M&A) is extremely challenging. Inadequate information may increase anxiety and tension among employees. Thus, adequate awareness and communication are crucial throughout the merger process. The study examines communication and awareness during the merger process and its relationship with the behavioural outcomes using four merger cases involving ten public sector banks in India. The four behavioural outcomes studied are stress, satisfaction, job commitment and attitude towards merger among employees. Data from 300 employees were investigated using various statistical tools. Empirical findings revealed significant differences in anchor and amalgamating banks in relation to outcomes across the merger cases. Negative relationship of communication with stress was found, whereas positive relationship with remaining outcomes of merger was found. The present study will help management in creating and putting into practise policies for using effective communication to make the merger successful.
  Keywords: communication; merger; acquisitions; India; banking sector; employees; stress; satisfaction; commitment; attitude; amalgamation.
  DOI: 10.1504/IJWI.2023.10058734
   
  
• Examining the pathways to success: investigating the mediating role of green innovation in the relationship between green entrepreneurial orientation, green organisational culture, and competitive advantage in the hotel industry  
  by R. Manigandan, J. Naga Venkata Raghuram 
  Abstract: The study aims to investigate the mediating effect of green innovation in the relationship between green entrepreneurial orientation, green organisational culture, and competitive advantage in the hotel industry in India. The study adopted the resource-based view theory; we proposed a conceptual framework. The data collection was done through a structured online survey. Data was collected from 252 hotel owners and managers sampled in the Tamil Nadu region. The study used a non-probability purposive sampling method. The data analysis through SPSS for descriptive is statistical analysis and hypothesis testing through structural equation modelling in Smart PLS 4.0 software. Further results demonstrate that green innovation positively mediates the relationship between green entrepreneurial orientation, green organisational culture, and competitive advantage. The study contributes to the literature by providing how green innovation, entrepreneurial orientation, and organisational culture can improve the competitive advantage in the hotel industry. This study has numerous theoretical, managerial, and practical implications and future directions.
  Keywords: green innovation; green organisational culture; GOC; entrepreneurial orientation; competitive advantage; resource-based view; RBV.
  DOI: 10.1504/IJWI.2023.10058735
   
  
• Recreational activity and intention revisit: the role of destination personality, self-congruence and functional fit: the case of Mudurnu  
  by Erdem Baydeniz, Marco Valeri 
  Abstract: This study aims to determine the effects of destination personality, self-congruence, and functional fit on revisit intention. At the same time, the importance performance matrix analysis (IPMA) is used to determine the level of participation of individuals in leisure and recreational activities. The research population consists of tourists visiting the city of Bolu Mudurnu in Turkey, and 406 questionnaires were analysed. The convenience sampling method was used in the research. Structural equation model was used to analyse the data. In this context, it was found that destination personality of the tourists participating in the research has a positive effect on self-congruence, functional fit and revisit intention, that self-congruence has a positive effect on functional fit and revisit intention. That functional fit has a positive effect on revisit intention.
  Keywords: destination personality; self-congruence; functional fit; revisit intention; recreational activity; leisure; importance performance matrix analysis; IPMA.
  DOI: 10.1504/IJWI.2023.10058736
   
  
• Antecedents of innovative behaviour: the moderating role of psychological empowerment  
  by Thanh Chung Nham, Bang Nguyen-Viet, Huu Phuc Dang 
  Abstract: The present study examines antecedents of innovative behaviour, including innovative climate, person-organisation fit, and psychological empowerment. Besides its direct effect, psychological empowerment is tested as a variable that moderates relationships from innovative climate and person-organisation fit to innovative behaviour. Data were collected from 255 employees working in two prominent state-owned corporations in Vietnam. Smart PLS 4 is utilised to test the proposed hypotheses. The findings revealed that all three researched antecedents significantly impact innovative behaviour. The findings also demonstrated the moderating role of psychological empowerment on the relationship from person-organisation fit to innovative behaviour. However, no statistical evidence confirms the innovative climate-innovative behaviour linkage being moderated by psychological empowerment. The current study provides a holistic model that includes those three important factors simultaneously impacting innovative behaviour. Besides, the moderating role of psychological empowerment is also tested.
  Keywords: innovative behaviour; innovative climate; person-organisation fit; psychological empowerment.
  DOI: 10.1504/IJWI.2023.10058737
   
  
• The mediating and moderating effect of organisational justice and transformational leadership on employee mindfulness and employee wellbeing  
  by Priyanka Singh, Manoj Kumar Mishra, Sunil Kumar, Nidhi Sharma 
  Abstract: Organisational justice (OJ) and transformative leadership are becoming increasingly significant in todays organisational practices. OJ, employee wellbeing (EW), employee mindfulness (EM) and transformational leadership (TL) are investigated in this study. The study sample comprises 483 of Indias most prestigious college teachers. The study data is analysed using statistical software. The result of the study indicates that EM is helpful in EW. TL moderate the relationship between mindfulness and wellbeing. Furthermore, OJ mediates the relationship between mindfulness and wellbeing. The research sheds light on how transformative leaders strengthen this dynamic relationship. These ground-breaking discoveries may help managers, employees, policymakers, and employers to understand significance of EM for their wellbeing. In order to build a decent workplace and achieve organisational success, it is crucial to practice these techniques, and it is essential to have a proper understanding where mindfulness affects EW. This study is done with faculty in higher educational institutions in India. The findings of the study are concerning with higher educational institutions in the country.
  Keywords: employee wellbeing; EW; organisational justice; OJ; employee mindfulness; EM; transformational leadership; TL.
  DOI: 10.1504/IJWI.2023.10058873
   
  
• Environmental values mediate the relationships between the selected factors and the green entrepreneurial switching intentions  
  by Manoj Kumar Mishra, Sunil Kumar, Akanksha Upadhyaya 
  Abstract: Environmental values influence entrepreneurial switching intention. Understanding what drives green entrepreneurship is essential to effective regulation and environmentally responsible business. This study combines entrepreneurship, environmental psychology, and sustainable development. Environmental values affect green entrepreneurial switching intention and antecedents such as Knowledge, experience, warm glow, market opportunity and personal innovativeness. This study will illuminate green entrepreneurial switching intentions psychology. The paper promotes green entrepreneurship by governments, environmental groups, and schools. Stakeholders can create sustainable entrepreneurship interventions and laws by recognising the importance of knowledge and expertise, warm glow, market opportunity, and personal innovativeness in shaping environmental values and entrepreneurial objectives. Study explores green entrepreneurship switching intention psychology. Environmental values mediate green entrepreneurial switching intention and antecedents to enable environmentally sustainable enterprise.
  Keywords: environmental values; green entrepreneurial switching intention; GESI; warm glow; WG; personal innovativeness; market opportunity; MO.
  DOI: 10.1504/IJWI.2023.10058938
   
  
• The role of organisational career management in enhancing employees self-competence and the influence of organisational learning culture as moderator with specific reference to the IT industry  
  by A. Shakti Priya, B. Prabu Christopher 
  Abstract: This study aims to understand better how organisational learning culture (OLC) and organisational career management (OCM) collaborate to increase employees self-competence (SC). This study surveyed 228 prominent information technology (IT) professionals from India using a quantitative methodology. Structural equation modelling with partial least squares was employed to test the studys hypothesis. According to the findings, how an individuals career manages within an organisation substantially affects their perception of SC. The interaction between OLC and OCM has a cumulative effect on employees SC. When an organisation fosters a learning culture, the advantages of career management for employees are amplified. Since most of the sample comprises young adults, this study suggests that current generations expect an organisation to have a resilient learning culture. This finding is essential to the IT industry, given that work-from-home culture persists post-COVID and the extent to which learning culture could effectively implement at this juncture.
  Keywords: organisational learning culture; OLC; organisational career management; OCM; self-competence; SC; signalling theory; experiential learning theory; Erikson’s re-envisaged stages; young adulthood.
  DOI: 10.1504/IJWI.2023.10058939
   
  
• Innovation capability as a catalyst: unravelling the mediating effect between entrepreneurial orientation and firm performance in family businesses  
  by R. Manigandan, J. Naga Venkata Raghuram 
  Abstract: The study aims to investigate the mediating effect of innovation capability (IC) in the relationship between entrepreneurial orientation (EO) and firm performance (FP) in family businesses in India. The study adopted diffusion innovation theory; we proposed a conceptual framework. Data collection through structured questionnaire online survey. We applied a non-probability purposive sampling method in this study. Descriptive analysis through SPSS and hypothesis testing were done using PLS-SEM through smart PLS 4.0 software. The research model was examined using structural equation modelling. The study findings reveal entrepreneurial orientation positively influences the firm performance. The findings further disclosed that entrepreneurial orientation is positively related to innovation capability. Finally, innovation capability mediates the positive relationship between entrepreneurial orientation and firm performance. The study contributes to the literature by demonstrating how innovation capabilities and entrepreneurial orientation affect family business performance. Hence, the present study has numerous theoretical, research, and practical implications and limitations.
  Keywords: innovation capability; entrepreneurial orientation; firm performance; diffusion innovation theory; family firms.
  DOI: 10.1504/IJWI.2023.10058973
   
  
• A study on investigating the online impulse purchase intention of Indian women  
  by P. Divakar, R. Venkatesh 
  Abstract: This studys objective is to investigate the online impulse purchasing intentions of Indian women. People acquired the ability to purchase online due to internet-supported purchasing facilities, which stimulated the rapid growth of female online consumers. This necessitated that marketers and researchers comprehend the attitude and intent of women in the context of online purchasing. The study integrates the theory of reasoned action with factors such as retail convenience, trust, customer service, and consumer attitude to evaluate the impulse purchasing behaviour of Indian women. With the aid of the questionnaire, 270 responses from online consumers from urban and semi-urban areas of Tamil Nadu were collected. Using AMOS-SEM, the study concludes that among the four factors, trust has no direct effect on womens intention to make an impulse online purchase. However, purchasing convenience and customer service directly affect Indian womens impulse purchase intentions.
  Keywords: women; impulse buying behaviour; impulse purchase intention; trust; convenience; customer service; attitude; online shopping; India.
  DOI: 10.1504/IJWI.2023.10059190
   
  
• Improving adaptive performance of banking employees in Ghana through talent management practices: does self-efficacy matter?  
  by Emmanuel Essandoh, Rebecca Dei Mensah, Elizabeth Annan-Prah, Isaac Tetteh Kwao, Evelyn Murson 
  Abstract: The purpose of the study is to empirically examined the role of self-efficacy in the nexus between talent management practices and adaptive performance of employees at selected banks in Ghana. The study employed an explanatory research design and a quantitative research approach. Also, a primary data from 196 randomly selected participants was attained by employing the use of survey method. Further, a second-order model was configured in SMART PLS for testing of the directional hypotheses formulated. The research findings revealed a positive association between talent management practices and adaptive performance. Also, the moderation analysis showed that self-efficacy positively moderates, however small, the positive relationship between talent management and adaptive performance. The practical implication is that the findings will urge management of the selected banks to adopt particular initiatives, i.e., ensure job demands are appropriate, improve training and professional development practices, enhance employees self-management and improve coaching strategies that are likely to boost employees self-efficacy in order cushion them in dealing with novel activities. By originality, this study empirically offers a Ghanaian perspective on the nexus between talent management practices and adaptive performance and self-efficacy as a moderator among employees of selected banks in the Sub-Saharan African context.
  Keywords: talent management; self-efficacy; adaptive performance; bank; Ghana.
  DOI: 10.1504/IJWI.2023.10059424