International Journal of Teaching and Case Studies (10 papers in press)
Arnold Schoenbergs Embrace of Atonality: A Brief Case Study for Music Educators
by Alexi Harkiolakis
Abstract: Best known for his invention of the twelve-tone method of composition, and his freer atonal style before that, Arnold Schoenbergs earlier works sound surprisingly tonal, albeit highly chromatic. In this case study, the author examines and analyses the musical, personal, and socio-political factors that may have influenced Schoenberg to abandon his late romantic style in favour of free atonality. The discussion includes an in-depth aesthetic analysis of the fourth movement of the Second String Quartet Op. 10 for string quartet and solo soprano, which is the first piece that featured this new approach by Schoenberg.
Keywords: Arnold Schoenberg; Atonality; Music; Second String Quartet Op. 10.
Principals Perspectives of Mindfulness for Leadership and Equity
by Corinne Brion
Abstract: The current study sought to explore principals perspectives of definitions and uses of mindfulness in their leadership and equity practices. Design: The primary researcher observed and interviewed eleven school principals using qualitative methods during the course of this study. Four themes developed from principals definitions of mindfulness: (1) awareness and attention, (2) present centeredness, (3) modeling listening and respect, and (4) decision-making processes. The principals actions also presented ethical mindedness in their equity pursuits and reflection in their general leadership practices, despite establishing the presence of a stigma around mindfulness. Research limitations/implications: Beyond the limitations of qualitative research towards generalizability, implications from this work include the need for an education-centric definition of mindfulness in educational leadership. This first study to explore principals definitions of mindfulness in leadership and equity practices offers a potential definition based on the findings.
Keywords: Educational leadership; mindfulness; equity; education; leadership.
African American Women Managers Experiences in Predominantly Black Work Environments: A Multiple Case Study
by Ray Muhammad
Abstract: Research indicates that the agentic experience of the African American woman manager is unique and does not conform to the traditional gender standards of leadership. This study addressed the experiences of African American women managers in predominantly black work environments, as the implication of these experiences on their ability to lead remains unknown. To this end, a multiple-case study design was used. Semi-structured interviews were conducted with 10 African American women managers, and along with a literature review and reflective field notes constituted the major sources of data collection. Through thematic analysis and crosscase synthesis and analysis, eight categories enclosing a total of 12 themes were identified. The African American woman manager emphasizes continuing education for career ascension and is determined to ascend in whatever arena provides the most likely opportunity for growth. This study makes an original contribution to the theoretical literature on intra-racial discrimination by offering insight into the experiences of the agentic African American woman leader and her experience as a double minority in a predominately black workplace. Recommendations are made for future research directions and social change initiatives on the topic of leadership experiences of African American women managers.
Keywords: African American woman; woman manager; leadership; black work environment; black women in management.
Finding a Naming Rights Partner for the Stump Grinders
by Jacob Augustin, Brittany Jacobs
Abstract: Corporate naming rights are the key issue in this case study. Here readers must act as part of the Stump Grinders, a professional football organization, in order to evaluate naming rights sponsors for the teams football stadium. Students will be asked to weigh a number of factors as they contemplate the future naming rights sponsor for the Stump Grinders. Issues presented include: (1) organizational fit; (2) sponsorship goals; and (3) financial health. When considering financial health of the potential naming rights partners, readers will be tasked with conducting ratio analysis as a tool for comparison. Ultimately, the case will present readers with four sponsorship proposals from which they will select the most appropriate naming rights partner for the Stump Grinders.
Keywords: naming rights; financial risk; professional athletics; sponsorship.
Experiential learning with live case studies
by Michael Neubert, Wolfgang Rams, Hannes Utikal
Abstract: The purpose of this mixed method study is to explore the opinions of students, lecturers, and founders/CEOs about the use of live case study firms as a learning method using the theoretical framework of Kolbs experiential learning cycle. The findings suggest that the use of live case study firms in strategic management classes enhances the in-class learning experience, the quality of the group work, and the level of learning outcomes of students, produces high quality and useful output for the live case study firms, and helps a business school to develop future managers for sustainability firms. The findings of this study have a high practical significance for students, the business school, and the live case study firms. This paper also contributes to the existent literature with its constructive perspective of design learning experiences, which puts a higher emphasis on learnability through theoretical and philosophical foundations of experience-based teaching and learning.
Keywords: experiential learning; live case study; business school; strategic management; international business; higher education.
HOW MIAMI BECAME THE GATEWAY FOR FLOWERS IN THE U.S.
by Janaina Siegler
Abstract: This paper describes the supply chain for cut flowers in the U.S., where 80% of all the cut flowers come from Colombia. This is multi-billion market that creates 130,000 jobs in Colombia and is estimated to generate more than 200,000 jobs in the U.S. related to different businesses in the floral supply chain, such as the U.S. importers, distributors, wholesalers, and retailers ranging from small florists to mega supermarket chains. The goal was to understand the role of Miami International Airport and how it became the gateway for nine on every ten fresh cut flowers that enter the U.S. A case study on the Kroger floral supply chain was performed, and data was analyzed under the Theory-of-Constraints. Findings indicate that although MIA is not a central location to naturally become a logistics hub for a distribution of such perishable product, because it was able to identify an important system constraint involving cold chain, customs, time, process, and culture; exploit them and organize several of other of its process around them, MIA became the gateway for flowers in the U.S.
Keywords: Floral Supply Chain; Miami International Airport; Theory of Constraints; Colombia; Flowers.
The IPO of Uber - A Classroom Case
by Renzo Cordina, Jingjian Feng, Gwen Hannah, David M. Power
Abstract: This case looks at the initial public offering (IPO) of 180m shares in Uber Technologies Inc. on May 9th 2019. It considers why the company was seeking to list its shares on the New York Stock Exchange (NYSE) at this time and the possible issue price for these shares using valuation multiples from a competitor (Lyft Inc.) that was already listed. The difficulties associated with valuing Ubers IPO are examined by considering the legal, regulatory, staffing and other problems which affected the company at this time. This case considers whether Uber had the characteristics of an unsuccessful IPO. The main purpose of this case is to highlight how the first-day returns for the IPO performed poorly relative to findings from the literature about past IPOs. Finally, the case considers possible explanations for the poor first-day returns.
Keywords: Uber; IPO; Underpricing; unsuccessful IPOs.
Influence of Packaging Decisions on Purchasing Intention for Home Use Medical Devices a Multiple Case Study
by Yin Yu Lum Gousgounis, Michael Neubert
Abstract: Technological advancements and increased health awareness result in a growing market for consumer focused medical devices that are used at home. This study examines how and why certain packaging attributes influence purchasing intention for Home Health and Direct to Consumer (HHDTC) medical devices. This study uses a multiple case study research design to examine the perceptions of healthcare experts about the influence that color, graphics and labeling information have on purchasing intention for HHDTC medical devices. Interviews with eleven healthcare experts are the primary sources of data. The theoretical framework by Saeed, Lodhi, Rana, Mahmood, and Almad (2013) is used in this study. The findings suggest that packaging attributes are not as important to product sales as they used to be. It appears that some of the healthcare experts believe that the internet might be responsible for this shift.
Keywords: Medical device; medical device purchasing intention; purchasing intention; consumer behavior; packaging; packaging attributes; packaging influence; home health and direct to consumer; HHDTC;.
Under Armour, Inc.: Will a Fallen Titan Recover?
by Jimmy Senteza, Inchul Suh, Toby White
Abstract: The case applies corporate analysis and valuation to a firm in a serially competitive industry that is undergoing structural shifts in its revenue model, market segments, and overall branding. The apparel and athletic footwear industry of the consumer discretionary sector has suffered due to the decline in brick-and-mortar garment retailers along with a surge in e-commerce offerings. In evaluating the attractiveness of the Under Armour brand, students will consider key industry and company characteristics and trends, before arriving at a recommendation.
Keywords: Company Earnings; DuPont Analysis; Free Cash Flows; Industry Analysis; and Relative Valuation.
Traditional Vehicle Design Frameworks in Autonomous Vehicle Development
by Alex Munoz
Abstract: Fully autonomous vehicles are expected to revolutionize transportation, reduce the cost of ownership, contribute to a cleaner environment, and prevent the majority of traffic accidents and related fatalities. Even though promising approaches for achieving full autonomy exist, developers and manufacturers have to overcome a multitude of challenges before these systems could find widespread adoption. This multiple case study explored the strategies some hardware and software developers of self-driving cars use to adapt traditional vehicle design frameworks to their needs. Notable themes emerged around regulatory uncertainty, functional safety, rapid iteration, and achieving a competitive advantage. Some findings of the study include the need for better regulatory frameworks to provide certainty, consumer education to manage expectations and universal development standards that could integrate regulatory and design needs into a single approach.
Keywords: vehicle design frameworks; autonomous vehicle; vehicle development; autonomous transportation; full autonomy; multiple case study; self-driving; traditional vehicle design; regulations; functional safety; competitive advantage; regulatory frameworks; consumer education; universal development standards; regulatory certainty; consumer expectations.