International Journal of Teaching and Case Studies (13 papers in press)
The reasons behind Zaras success: evaluating the value chain
by Ana Rita Luz, Paul Wreaves, Marco Antonio Catussi Paschoalotto
Abstract: Experts have studied the leading apparel company at providing fast service at affordable prices for a long time. Therefore, the present study is an attempt to evaluate the value chain of Zara within the context of the fast fashion market. A set of reasons have been gathered to explain the reasons behind such a successful supply chain, starting from the business strategy to future challenges and recommendations. What is more, the findings are close relationships with suppliers with collaboration as key; a global buyer-driven value chain with intrinsic information flows from customer feedback to the stores' managers, directly to the headquarters; independence of workers providing a fast response and flexibility.
Keywords: value chain; supply chain management; case study; fast fashion industry; apparel business; evaluation.
Incorporating the Academic Performance of Undergraduate Students into the Teaching Material of an Operations Management Course
by Ardavan Asef-Vaziri, Kamran Moghaddam
Abstract: In this research, we open an Operations Management window over the 16-year performance data of a State-funded teaching-focused business-school (SFTFBS) on graduation rates and time-to-degrees. We implement Operations Management concepts and tools such as systems thinking, operations strategy, process flow analysis, predictive analytics, inventory management, and descriptive statistics to analyze the time-to-degree problem to find potential improving solutions. Through this process, we have learned that the students interest and classroom interactions are increased when the teaching material is closer to the real-life of the students. Accordingly, the results of this study are brought into the classroom. They are embedded in the teaching material as real-life problems and assignments to teach and learn Operations Management. We have observed that this approach has a positive impact on the mental presence and intellectual engagement of students inside the classrooms.
Keywords: Active learning; Experimental learning; Student success; Excel in the classroom.
Findings From 20 Years of Business Plan Competitions in North-Bavaria
by Simon Kiesel, Nicholas Harkiolakis
Abstract: This study investigates the role of successful participation in a business plan competition in determining the future success of start-ups. Among 61 organisations that participated in the Business Plan Competition North-Bavaria from 1999 to 2018, 11 firms were among the top three winners and met the criteria of this research. A questionnaire was developed and pilot-tested for data collection and analysis. The inferential part of the study results indicates that there is no statistically significant association between success in the competition and future success of the start-up. Contrary to this result, the demographics support the positive contribution of the competition in terms of networking and feedback as perceived by the participants. Future research may consider similar competitions worldwide and examine various competition approaches, investigate demographic influences like team diversity, and include underperforming companies in business plan competitions that could potentially turn out to be successful.
Keywords: start-up; business plan; competition; nascent entrepreneurs; Bavaria; Franconia.
Educational challenges in Jordan and Oman
by Tobias Joachim Schnitzler, Cara Luisa Heise
Abstract: Recently, researchers have become increasingly interested in the concepts of first and secondary level education in Jordan and Oman. Educational challenges are seen as an essential cross cutting issue. The objective of this paper is to provide an understanding of current trends. However, there is little literature available on good and bad practices. Thus, this comprehensive study makes use of the literature review and document analysis to focus on a review of the current status of public first and secondary level education in Jordan and Oman. The findings show that Oman still faces some educational challenges, such as fundamental cognitive skills, teaching methods, the curriculum and school yea r, the preparation for the labor market and gender issues. On the other hand, in Jordan, the review of literature shows that the Hashemite Kingdom faces educational challenges related to quality education, to teaching resources and to the sizeable influx of Syrian refugee children into the system.
Keywords: education; challenges; good practices; Jordan; Oman.
Social Media Marketing in Hospitality and Tourism Organisations
by Constantinos A. Iacovou
Abstract: The main problem examined in this study was that many hospitality and tourism organisations have yet to fully integrate social media into their daily marketing activities in order to promote their products and services and enhance customer relationships. This qualitative research case study sought to identify and comprehend the factors contributing to this, as well as what marketing professionals believe can be done to drive hospitality and tourism organisations to consider social media in their marketing strategies. Data was collected through semi-structured interviews with seven social media marketing professionals in Cyprus. Key results highlight several factors that prevent hospitality and tourism organisations from integrating social media in their marketing activities, but also what marketing professionals believe can be done to overcome them. The findings helped to inform recommendations for future research as well as best practices that can be implemented by marketing professionals in hospitality and tourism organisations.
Keywords: Hospitality and tourism organisations; social media marketing; marketing professionals; social media strategies.
The art of learning the Greek language by adult refugees and immigrants.
by Vasiliki Brinia, Kiriaki Petala, ANNA KONTEA
Abstract: Regarding the field of the contribution of art in teaching the Greek language as a foreign language, there is a gap in the literature. For this reason , the present research paper explores the role that art plays in learning Greek as a foreign language by refugees and immigrants, but also the obstacles that arise in its use as a means of teaching. The quantitative research was carried out through questionnaires and the results enhance effectively the Greek literature, highlighting the most subtle textures of the subject , showing that teachers support the positive effect of art on all students' language skills, despite obstacles to its application. The research questions of the present study concern: (a) How does the didactic use of art affect the obstacles that arise during the learning of the Greek language by adult refugees and immigrants? (b) To what extent do educators believe that the use of a variety of art forms helps learners to improve their language skills? (c) How do learners experience the course process when combined with art-related activities? (d) Does the didactic use of art affect the participation and interest of adult learners? (e)Are there instances in which the use of art encounters obstacles in its teaching or design?
Keywords: Teaching Greek; Art; Adults; Refugees; Immigrants; Obstacles.
UNDERSTANDING THE IMPORTANCE OF TEAM DYNAMICS: MANAGERS' RESPONSIBILITY AND ACCOUNTABILITY IN THE TEAM BUILDING
by HANEN KHANCHEL
Abstract: This paper examines current situation of Tunisian managers as to their involvement in the training of their teams, then we try to identify the roles assigned, the effects of these roles, the difficulties and finally the conditions required to carry out these roles. To meet our research objective, we used the qualitative research method. Thus, we have tried to carry out scientific research by bringing coherence between the three poles: epistemological, theoretical and methodological. This research work is part of the interpretative epistemological paradigm. As a search strategy, we see the case study. To collect the data, we resorted to methodological triangulation. Thus, we conducted comprehensive interviews during the exploration phase, semi-structured interviews during the main phase. We also analyzed institutional documents. Finally, it identified that managers are involved in training: from the facilitation of training sessions to the monitoring and transfer of knowledge despite the difficulties encountered. Similarly, we note the overflow between working and training hours: the working time has just integrated in the time of training and the time invested in training is achieved in the workplace: hence the interest in studying the roles of managers in training. Indeed, the permeability of boundaries depends on work flexibility. Four articulation models have been found: segmentation, spillover, integration and hybridization. Also, this study set the articulation patterns in a dynamic perspective. Managers change the ways of managing their professional boundaries, depending on their work situation and the organizational context. All the results are discussed from a theoretical, methodological and practical point of view.
Keywords: Training online; Teamwork; Responsibility; Managers; COVID-19.
E-government and digital transformation in Libyan local authorities
by Martin Wynn, Ali Bakeer, Yousef Forti
Abstract: This article reports on e-government in local authorities in Libya, and discusses the issues involved in digital transformation. The study builds upon existing models and frameworks to establish a Technology-Organisation-Process (TOP) maturity model for assessing e-government status in three case studies in Libya, which reveal major problems in adopting e-government in Libya. The current technology deployment remains basic, with inadequate information systems and networks, out of date personal computers and office software, and unreliable access to the internet. Organisational capabilities, skill levels, lack of funding, management support and process inefficiencies are other factors hampering progress in the adoption of e-government. A step-change to digital government that employs emergent technologies such as artificial intelligence, big data, analytics and cloud computing is currently out of reach. The TOP maturity model provides a framework for assessing e-government readiness in a developing world environment and gives a multi-dimensional perspective on local authority capabilities.
Keywords: Digital transformation; e-government; TOP maturity model; technology deployment; qualitative case studies; organisational capabilities; process efficiencies; Libyan local authorities.
Impact of Business Intelligence Solutions on the Internationalization of French Software Firms
by Amit Dogra, Michael Neubert
Abstract: Business Intelligence solutions play a crucial role in the process of internationalization for small and large companies. However, small and medium-sized firms have not been taking full advantage of these solutions. This article aims to explore the perceptions of subject-matter experts on the use of Business Intelligence (BI) in the internationalization process of small and medium-sized software firms in France. This research employs a multiple case study method using different sources of evidence that include interviews with eight owners and senior managers of small and medium-sized French Software Firms. The collected data are then analyzed through a with-in case analysis and a cross-case analysis to develop themes. This research study uses the updated Uppsala internationalization process model (UIPM) as a theoretical framework. The results of this research demonstrated that small and medium-sized software firms in France are not taking advantage of Business Intelligence solutions as most of them dont use these solutions, nevertheless, they perceive that BI solutions have a positive impact on the success of their internationalization process. This article contains implications for practice for the BI solutions providers like having an alternative pricing model for SMEs and for the authorities to provide relevant data to software SMEs. This article is written to respond to the call for research from Neubert and Van Der Krogt (2018) to study the impact of Business Intelligence on software firms from developed countries.
Keywords: Business Intelligence; France; Software Firm; Internationalization; Uppsala Internationalization Process Model;.
Teaching for the Future Professional Partnership: The University Perspective
by Angela Fenton, Paul Grover, David Smith
Abstract: This article is the second case study from an Australian professional experience project implemented in a regional secondary school. A strengths approach to professional experience underpinned the project. University-based teacher educators played a key role in designing the project, preparing and supporting teacher education students and facilitating an extended project partnership with school-based teacher educators. Following on from the first case study, which examined the project from the students perspectives, this case study focuses on the project through the lens of the university educators and the implications for enhancing teacher preparation. The data reveals three main points, firstly the importance of the partnership model, secondly the importance of including understanding of school cultural practices in initial teacher education courses and thirdly the overwhelming importance for university educators of developing and maintaining professional relationships in teacher education and the opportunity to do this through Professional Experience.
Keywords: case study; university-based teacher educators; professional experience; teacher education; teaching placements; strengths approach.
Ethical leadership isnt black and white: A case study on stakeholders and African rhino conservation
by Deirdre Dixon, Raymond Papp, Chanelle Cox, L. Mellissa Walters, Julia Pennington
Abstract: Rhinos are a charasmatic symbol of Africas thriving wildlife, but their future is threatened. Rising demand for rhino horn along with inefficiency and corruption in protecting rhinos makes these animals vulnerable. The rhino population is facing a crisis situation with thousands killed illegally each year for their horns. The countries of eSwatini, Botswana and South Africa are at the forefront of the issue, but little attention has been paid to understanding the positions and viewpoints of the local people. Qualitative interviews were conducted with local ranchers, conservationists, and general population. Grounded theory techniques were utilized and various stakeholder interviews were conducted to examine the situation from different ethical perspectives. Primary ethical perspectives considered in this case include deontology, consequentialism, and justice/fairness; each perspective is applied to frame the issue with respect to different stakeholder groups that directly influence the rhino crisis. rnrn
Keywords: Stakeholder; deontology; consequentialism; justice/fairness; qualitative; case study; Africa; Rhinoceros.
A Conceptual Model for Improving Outcomes on Student Teams through the Selection Process
by Kerri Crowne, Donna McCloskey
Abstract: The aim of this article is to present a conceptual model of the positive individual and team outcomes that exist from student teams being actively involved in the team formation. It builds on a previously published teaching activity that outlined a team selection process in which students anonymously reviewed potential teammates resumes. By having students select teammates through a resume-based simulated hiring process, students reflect on the project needs and the requisite skills needed. Using a simulated hiring activity is particularly relevant for business students, since reviewing resumes is usually the first step in the hiring process, thus business students in higher education are learning a necessary skill for their future careers. This article provides additional support for instructors to use an alternative method of team formation that should create more effective teams.
Keywords: Teamwork; student teams; team selection process; team formation.
BIA BRAZIL OR INTERNATIONAL BIA BRAZIL
by Gisele Hidalgo, I.V.A. MARIA BELETTI CARDINAL, JEFFERSON MARLON MONTICELLI, RENATA BERNARDON
Abstract: This teaching case aims to analyse the impact of dynamic managerial capabilities and their relationship with the entrepreneurial orientation in the internationalisation process of a small family business. In 2018, a fire broke out at the factory, which implied limited (financial, human, production, logistics, and marketing) resources of the family business. It is highlighted the need to focus on the domestic market (with many potential customers and easier to sell) or to continue in the international market (more attractive due to the favourable exchange rate). Micro and small businesses can be successful by exploiting these dynamic managerial capabilities, especially those of their founders and main managers, and can put into practice the main elements of the dimensions of the entrepreneurial orientation to promote the expansion in the domestic market or the internationalisation in different markets.
Keywords: Family businesses; dynamic capabilities; entrepreneurial orientation; internationalisation process; small family business; domestic markets; international markets; teaching case; customised clothes; sportswear.