Forthcoming and Online First Articles

International Journal of Teaching and Case Studies

International Journal of Teaching and Case Studies (IJTCS)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Teaching and Case Studies (2 papers in press)

Regular Issues

  • Factors Impacting Consumers Fairness Perception in a Dynamic Pricing Context: A Systematic Literature Review   Order a copy of this article
    by Christian Diaz, Antonella Avella, Jose Vera JR, Michael Neubert 
    Abstract: Since Dynamic Pricing (DP) is expected to become the future of pricing strategies, it is important to uncover the different factors associated to its perceptions among consumers. The purpose of this systematic literature review is to answer the research question about what are the factors that influence consumer perception of pricing fairness in a DP context. The synthesis section covered 45 articles which discovered three research streams identified as consumer-based, company-based, and environmental-based. This systematic literature review proposes 7 calls for further research, for instance, a call for a quantitative assessment of the collective impact of the different factors in the perception of fairness in a DP context. The findings of this research contribute to scholars by synthesising the current body of knowledge and suggests new areas of study. It also offers managers practical models that aim to integrate perception factors to serve as the basis for successful DP strategies.
    Keywords: dynamic pricing; personalized dynamic pricing; consumer fairness; pricing fairness; systematic literature review; pricing strategy.

  • Can Sale Promotion Drive the Purchasing Intention and buying behavior of customer: A Case Study of Unilever Pakistan Limited   Order a copy of this article
    by Ammar Bashir Khan, Muhammad Rafiq 
    Abstract: Unilever Pakistan, a company that deal with consumer goods and cover about more than 400 highly popular brands, emphasized to expand and continue its sales in the crucial times. Covid-19 gave much tough time to the companies throughout the globe and similarly affected the sales and operations of Unilever Pakistan. The target of the Unilever Pakistan to the upper-class individuals deprives the middle- and lower-class individuals to become a consumer of Unilever Pakistan. Several challenges are standing gigantically in front of Unilever Pakistan which could result in decline of revenues, sales and hence the diminished market reputation. Company should overcome majestic everyday challenges on prior basis else the company reputation would be affected. The operation, productivity and sales of the products reduces due to these challenges. The performance of the staff, collaborations of teams and boosting their skills are the keys to gain success in crucial times.
    Keywords: Sales promotion; marketing; buying behavior; purchasing intention.