International Journal of Teaching and Case Studies (11 papers in press)
The reasons behind Zaras success: evaluating the value chain
by Ana Rita Luz, Paul Wreaves, Marco Antonio Catussi Paschoalotto
Abstract: Experts have studied the leading apparel company at providing fast service at affordable prices for a long time. Therefore, the present study is an attempt to evaluate the value chain of Zara within the context of the fast fashion market. A set of reasons have been gathered to explain the reasons behind such a successful supply chain, starting from the business strategy to future challenges and recommendations. What is more, the findings are close relationships with suppliers with collaboration as key; a global buyer-driven value chain with intrinsic information flows from customer feedback to the stores' managers, directly to the headquarters; independence of workers providing a fast response and flexibility.
Keywords: value chain; supply chain management; case study; fast fashion industry; apparel business; evaluation.
Fintech in Hong Kong Blockchain, Business Model, and Challenges
by Yie Kei Li, Nicholas Harkiolakis
Abstract: Financial technology (fintech) is an emergent industry combining finance and technology. Fintech transforms and innovates the finance industry with up-to-date technology, providing efficiency to capital market and financial service providers. This teaching case discusses a Hong Kong fintech start-up, how it formed, and how it raised the first round of venture capital funding to kick-start the company. This case study is ideal for graduate-level courses in entrepreneurship and strategy, especially where emerging market hotspots are the focus of special sections. Students should gain improved understanding of the motivations of individuals venturing into entrepreneurship; the cultural, social, and economic characteristics of Hong Kong that support entrepreneurial initiatives; the challenges start-ups face in Hong Kongs financial industry; the opportunities technology offers to innovate and support innovation; and how entrepreneurial ventures in the financial services industry can consider the greater good of the populations they serve by addressing the needs of low-income investors.
Keywords: Entrepreneurship; Fintech; Hong Kong; Blockchain; Business Model; Venture Capital; Business Plan.
Incorporating the Academic Performance of Undergraduate Students into the Teaching Material of an Operations Management Course
by Ardavan Asef-Vaziri, Kamran Moghaddam
Abstract: In this research, we open an Operations Management window over the 16-year performance data of a State-funded teaching-focused business-school (SFTFBS) on graduation rates and time-to-degrees. We implement Operations Management concepts and tools such as systems thinking, operations strategy, process flow analysis, predictive analytics, inventory management, and descriptive statistics to analyze the time-to-degree problem to find potential improving solutions. Through this process, we have learned that the students interest and classroom interactions are increased when the teaching material is closer to the real-life of the students. Accordingly, the results of this study are brought into the classroom. They are embedded in the teaching material as real-life problems and assignments to teach and learn Operations Management. We have observed that this approach has a positive impact on the mental presence and intellectual engagement of students inside the classrooms.
Keywords: Active learning; Experimental learning; Student success; Excel in the classroom.
Findings From 20 Years of Business Plan Competitions in North-Bavaria
by Simon Kiesel, Nicholas Harkiolakis
Abstract: This study investigates the role of successful participation in a business plan competition in determining the future success of start-ups. Among 61 organisations that participated in the Business Plan Competition North-Bavaria from 1999 to 2018, 11 firms were among the top three winners and met the criteria of this research. A questionnaire was developed and pilot-tested for data collection and analysis. The inferential part of the study results indicates that there is no statistically significant association between success in the competition and future success of the start-up. Contrary to this result, the demographics support the positive contribution of the competition in terms of networking and feedback as perceived by the participants. Future research may consider similar competitions worldwide and examine various competition approaches, investigate demographic influences like team diversity, and include underperforming companies in business plan competitions that could potentially turn out to be successful.
Keywords: start-up; business plan; competition; nascent entrepreneurs; Bavaria; Franconia.
Educational challenges in Jordan and Oman
by Tobias Joachim Schnitzler, Cara Luisa Heise
Abstract: Recently, researchers have become increasingly interested in the concepts of first and secondary level education in Jordan and Oman. Educational challenges are seen as an essential cross cutting issue. The objective of this paper is to provide an understanding of current trends. However, there is little literature available on good and bad practices. Thus, this comprehensive study makes use of the literature review and document analysis to focus on a review of the current status of public first and secondary level education in Jordan and Oman. The findings show that Oman still faces some educational challenges, such as fundamental cognitive skills, teaching methods, the curriculum and school yea r, the preparation for the labor market and gender issues. On the other hand, in Jordan, the review of literature shows that the Hashemite Kingdom faces educational challenges related to quality education, to teaching resources and to the sizeable influx of Syrian refugee children into the system.
Keywords: education; challenges; good practices; Jordan; Oman.
Social Media Marketing in Hospitality and Tourism Organisations
by Constantinos A. Iacovou
Abstract: The main problem examined in this study was that many hospitality and tourism organisations have yet to fully integrate social media into their daily marketing activities in order to promote their products and services and enhance customer relationships. This qualitative research case study sought to identify and comprehend the factors contributing to this, as well as what marketing professionals believe can be done to drive hospitality and tourism organisations to consider social media in their marketing strategies. Data was collected through semi-structured interviews with seven social media marketing professionals in Cyprus. Key results highlight several factors that prevent hospitality and tourism organisations from integrating social media in their marketing activities, but also what marketing professionals believe can be done to overcome them. The findings helped to inform recommendations for future research as well as best practices that can be implemented by marketing professionals in hospitality and tourism organisations.
Keywords: Hospitality and tourism organisations; social media marketing; marketing professionals; social media strategies.
Under Armour, Inc.: will a fallen titan recover?
by Jimmy Senteza, Inchul Suh, Toby White
Abstract: The case applies corporate analysis and valuation to a firm in a serially competitive industry that is undergoing structural shifts in its revenue model, market segments, and overall branding. The apparel and athletic footwear industry of the consumer discretionary sector has suffered due to the decline in brick-and-mortar garment retailers along with a surge in e-commerce offerings. In evaluating the attractiveness of the Under Armour brand, students will consider key industry and company characteristics and trends, before arriving at a recommendation. In completing this assignment, students should be able to: 1) assess the prospects of an industry in both the short-term and medium-term (i.e., 3-5 years out); 2) evaluate the current prospects of a firm, considering global industry and firm-specific factors; 3) determine the actions that a struggling brand in this industry can take to rejuvenate shareholder value; 4) evaluate a firm's potential to grow its market share in international markets in the face of a shifting geopolitical climate; 5) make recommendations regarding the investment attractiveness of the firm. The case is designed for learners in advanced corporate finance. It can be used in capstone undergraduate and graduate level courses.
Keywords: company earnings; Dupont analysis; free cash flows; industry analysis; relative valuation.
Preparing for practice: building positive university-school partnerships
by Matthew Winslade, Graham Daniel, Greg Auhl
Abstract: The notion of the school and university partnership in teacher education has a long and sometimes contested history, particularly in relation to the best way to structure and deliver professional experience. The 'HUB' is an Australian State-based initiative designed to bring together universities and schools in order to facilitate increased levels of professional collaboration through partnered approaches. This paper investigates one such partnership which aimed to reorient the role of the classroom teacher from siloed, school-based supervisors to pre-placement facilitators in partnership with university academics. The goal of this partnership was to provide a range of authentic experiences linking theory to practice. Adopting a qualitative research paradigm this case study explores the perceived efficacy and impact of this partnered academic/practitioner approach. Findings show increased levels of confidence, professional awareness and contextual understanding within the student participants engaged with the program.
Keywords: school and university partnership; teacher education; professional practice; work integrated learning.
Quality evaluation and quality metrics in the cultural sector
by Voula Stamatakis, Eirini Sifaki
Abstract: This paper aims to present and analyse methodological perspectives that focus on qualitative and quantitative audience evaluation procedures in cultural organisations. Audience qualitative surveys are illustrated through different types of surveys related to the arts. The technological era proclaims its presence with new tools emerging for the accumulation of information and data, i.e., novel platforms, quality metrics, social media - that present the needs and behaviour of the audience through the evaluation process. Based on the theory of Holden (2006, 2009) the intrinsic, instrumental and institutional value of the arts is proposed for qualitative evaluation. Emphasis is given to the evaluation survey with 'meaning' that provides quality data about the intrinsic and instrumental value of cultural organisations, required even more imperatively today, as evidence for further funding.
Keywords: art; quality evaluation; survey; communication; quality metrics.
by Corinne Brion
Abstract: According to recent data, over 34 million students have experienced at least one or more types of serious childhood trauma. As a result, current and prospective school leaders urgently need to develop trauma-driven skills and abilities in order to create safe schools for all students and raise academic outcomes. This teaching case study raises issues related to trauma experienced among students and its impact on students and school improvement. The author discusses one case in a fictitious district that is representative of the kind of traumas many other US schools face. I also provide additional resources for practitioners.
Keywords: educational leadership; trauma-informed leadership; trauma-savvy practices; PK-12 education.
From grain to glass to COVID-19
by Angelyn Bidlack, Jenny Fisher, Lascelles Hussey, Alyssa Rudner, Janaina Siegler
Abstract: The case examines the business operations of Midwest Whiskey, MWW, focusing on the downstream supply chain. This includes examining the risks, efficiencies, and modes of distribution for all of the MWW products, before and during the COVID-19 pandemic. Questions of interest include: considering the downstream supply chain for MWW, where would you suggest Casey invests in the B2B and B2C channels? Would your answer change had the pandemic not occurred? What risks does MWW have? Why did you choose each? What capabilities, and subsequent actions, can MWW use to mitigate these? What are positives and negatives to investing in a three-way liquor license? What parameters should be taken into consideration in developing a forecasting model?
Keywords: whiskey business; distillery; downstream supply chain; pandemic; COVID-19.