International Journal of Services Technology and Management
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International Journal of Services Technology and Management (4 papers in press)
Distinguishing aggregate air travel demand from air passenger volume in China: based on the partial adjustment theory by Yingxiao Zhou, Peng Zhao Abstract: Air travel demand estimation is vital for airlines and governmen Keywords: air travel demand estimation; air travel volume; partial adjustment theory.
Is Time-Constrained Promotion Actually Effective? The Moderating Role of Price Discounts and Previous Online Consumption Experience by Jingbo Shao, Feisi Yao, Min Xie Abstract: At present, time-constrained promotion is highly prevalent. However, it is not always as effective as it seems. We propose that contextual factors, including time constraints, price discounts and product price levels, as well as individual differences, such as previous online consumption experience, all have an impact on consumer purchase intentions. Specifically, time constraints influence consumer purchase intentions, and this effect is moderated by consumers previous online consumption experience. Additionally, consumer perceived value mediates the relationship between time constraints and purchase intentions, and price discounts moderate the first stage of this effect. Meanwhile, product price levels moderate both the main effect and the two interaction effects. Through two studies, we select one low-price-level product and one high-price-level product to test our hypotheses. Study 1 finds that for low-price-level products, rich previous online consumption experience weakens the impact of time constraints on purchase intentions. Additionally, implementing an overly deep price discount on low-price-level goods under time constraints causes consumers to perceive the product as a low-value product. Accordingly, in this situation, consumers may not want to purchase. Study 2 reveals that for high-price-level products, time constraints exert a stronger effect on consumer willingness to buy for consumers with abundant previous online consumption experience. In addition, time constraints accompanied by high price discounts make the product more attractive to consumers. For that good, they may enjoy high perceived value, and ultimately, their purchase intentions will be boosted. Academic and practical implications are discussed. Keywords: time-constrained promotion; time constraints; price discounts; consumers’ previous consumption experience; consumer perceived value; purchase intentions.
Service Development Process: An integrated perspective in developing a service process for e-commerce by Sachin Jadhav, Pratul Kalita Abstract: The prime inspiration of this study is strategic selection and integration of design methods for a service development process. Technological advancement and competitive business environments increased the selling of products and services over the internet. Thus, it is essential to build up knowledge of design-led approaches for academic and business organizers. Also, to develop a service process for obtaining new customer value and service innovation, a multi-perspective approach is required. Only a few existing researchers discussed this topic in the field of e-commerce. Aiming to bridge the gap, strategic management and engineering, design thinking, service design, and information system were adapted for developing a service process model in e-commerce. The proposed service development process model includes three phases, namely, the input phase, intermediate phase, and output phase. A practical case of domestic plumbing services in e-commerce was considered to demonstrate the effectiveness of the proposed service development process model. This study helps service providers, designers, developers, and project managers for developing service processes in e-commerce. Keywords: service development process; design thinking; design management; e-commerce; domestic plumbing.
Special Issue on: LISS16-SIM Service Innovation and Management for Logistics and Supply Chains
Research on Risk Control of Vehicle Dynamic Logistics Alliance Based on SD and Evolutionary Game Model by Mingbao Wang, Zhiping Du, Hong Duan Abstract: Based on the evolutionary game theory and system dynamics theory, this paper analyzes the characteristics of vehicle logistics supply chain and vehicle dynamic logistics alliance system and the dynamic characteristics of system risk control, analyzes the internal risk control of vehicle dynamic logistics alliance. The evolutionary game model of two game agents under bounded rationality is established by taking the dynamic logistics alliance of two members as the research object. And uses the system dynamics theory, transforms the vehicle dynamic logistics alliance evolution game model into the system dynamics model. The model was simulated by Vensim software. Combined with the characteristics and advantages of the two methods to analyze what factors will promote cooperation between the two sides, what factors tend to make both sides appear egoistic breach of contract and thus affect the cooperation, what will trigger the situation of default. So as to provide reasonable suggestions for risk control of vehicle dynamic logistics alliance. Keywords: Vehicle logistics alliance; system dynamics; evolutionary game theory; risk control.