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International Journal of Society Systems Science (6 papers in press)
Social Criticisms of Marketing: Concerns and Initiatives by Pratap Chandra Mandal Abstract: Companies adopt marketing practices to satisfy customers, develop relationships, and generate revenues and profits. However, sometimes marketers focus on their selfish motives forgetting about customer welfare and welfare of the society. Marketers are often criticized for the negative impact of their practices on customers. Such practices include high prices of products, high distribution costs, high advertising and promotion costs, excessive markups, deceptive practices, high-pressure selling, questionable products, planned obsolescence, and poor service to disadvantaged customers. Marketers are criticized for creating false wants and materialism, scarcity of social goods, and cultural pollution. Critics worry about marketers harming competitors and reducing competition. In this age of social marketing, marketers should consider societal concerns of various stakeholders. Companies should maintain a proper balance between societal requirements and their own objectives of generating revenues and profits. This will help companies to develop fruitful customer relationships and have a sustainable growth. Keywords: social criticism; deceptive practices; planned obsolescence; cultural pollution; social goods.
Role of Gendered Poverty in Sustainable Development in South Asia by Pooja Soni, Kanupriya Misra Bakhru Abstract: As world modernization progresses with technology and expansion of business opportunity via globalisation many economist, environmentalist and NGO's have raised their concern towards depleting natural resources and shared common thoughts on urgent need to focus on sustainable development attempts globally. One impending factor is poverty that is both a cause and outcome of poor sustainable development. This paper works towards analysing the impact of poverty, more especially gendered poverty on sustainable development. It creates to develop trend overtime of women discrimination and inequality across demography leading to gender poverty in South Asian region. It also builds theory towards importance of gender equality economically and in socio-cultural terms for environment restoration. Keywords: Poverty; Gender discrimination; Women empowerment; Sustainable development.
Standardization of smart cities- an Indian Perspective by Pradeep Majumdar Abstract: Idea of smart cities in developing world like India is still in concept developing mode. There is literature available dealing with the preface activity to the smart city development, in the developed world. With this background in the present paper questionnaire surveys were carried out in a city, selected to be developed as smart city by the Indian government. Based upon survey data, rankings were set up for the parameters suggested by British Survey Institute. The outcome is compared with the opinions developed in past surveys, carried out in developed countries. The survey shows, except communication, there are wide variations in the rankings of various ingredients between developing and the developed world. Do the Information and communications remain significant irrespective of the socio-economic variations? From what kind of base line, a smart city should be developed? What could be the pathway for developing a smart city in developing world? Present paper discusses and recommends these related issues regarding smart city development in India. Keywords: BSI; ranks; likart's scale.
A New MCDM Approach for Ranking of Candidates in Voting Systems by Mohammad Azadfallah Abstract: . Keywords: .
Multi-Criteria Supplier Evaluation/ Selection by Considering
Ethical Factors under Uncertainty by Mohammad Azadfallah Abstract: . Keywords: .
Characteristics of Smallholder Dairy Farms by Association Rules Mining Based on Apriori Algorithm by Devotha Nyambo, Edith Luhanga, Zaipuna Yonah Abstract: Characteristics of smallholder dairy farmers across regions are highly similar. However, introduction of\r\nimproved farm management practices and extension support can be effective if specific constraints are\r\nidentified for each farm typology. So far, approaches used to formulate farm types and characterize farming\r\nsystems are not tailored to studying hidden patterns from farm datasets. Using the Apriori association rules\r\nmining algorithm, characteristics of four smallholder dairy farm types are studied. Applying the power of\r\nthe ArulesViz package, frequent items were visualized. These visuals which display some hidden attributes,\r\nsolidified understanding on the key determinants for change in the studied farm types. The hidden\r\nsmallholder farm characteristics were identified in addition to those given by cluster analysis in\r\npreliminary studies. Characterizing smallholder farm data by using association rules mining is\r\nrecommended in order to understand such systems in terms of what/how the majority practice rather than\r\nbasing on cluster averages. Keywords: smallholder farms; dairy farming; characterization; association rules; Apriori; ArulesViz;\r\nhidden characteristics.