International Journal of Society Systems Science (10 papers in press)
Social Criticisms of Marketing: Concerns and Initiatives
by Pratap Chandra Mandal
Abstract: Companies adopt marketing practices to satisfy customers, develop relationships, and generate revenues and profits. However, sometimes marketers focus on their selfish motives forgetting about customer welfare and welfare of the society. Marketers are often criticized for the negative impact of their practices on customers. Such practices include high prices of products, high distribution costs, high advertising and promotion costs, excessive markups, deceptive practices, high-pressure selling, questionable products, planned obsolescence, and poor service to disadvantaged customers. Marketers are criticized for creating false wants and materialism, scarcity of social goods, and cultural pollution. Critics worry about marketers harming competitors and reducing competition. In this age of social marketing, marketers should consider societal concerns of various stakeholders. Companies should maintain a proper balance between societal requirements and their own objectives of generating revenues and profits. This will help companies to develop fruitful customer relationships and have a sustainable growth.
Keywords: social criticism; deceptive practices; planned obsolescence; cultural pollution; social goods.
Role of Gendered Poverty in Sustainable Development in South Asia
by Pooja Soni, Kanupriya Misra Bakhru
Abstract: As world modernization progresses with technology and expansion of business opportunity via globalisation many economist, environmentalist and NGO's have raised their concern towards depleting natural resources and shared common thoughts on urgent need to focus on sustainable development attempts globally. One impending factor is poverty that is both a cause and outcome of poor sustainable development. This paper works towards analysing the impact of poverty, more especially gendered poverty on sustainable development. It creates to develop trend overtime of women discrimination and inequality across demography leading to gender poverty in South Asian region. It also builds theory towards importance of gender equality economically and in socio-cultural terms for environment restoration.
Keywords: Poverty; Gender discrimination; Women empowerment; Sustainable development.
Standardization of smart cities- an Indian Perspective
by Pradeep Majumdar
Abstract: Idea of smart cities in developing world like India is still in concept developing mode. There is literature available dealing with the preface activity to the smart city development, in the developed world. With this background in the present paper questionnaire surveys were carried out in a city, selected to be developed as smart city by the Indian government. Based upon survey data, rankings were set up for the parameters suggested by British Survey Institute. The outcome is compared with the opinions developed in past surveys, carried out in developed countries. The survey shows, except communication, there are wide variations in the rankings of various ingredients between developing and the developed world. Do the Information and communications remain significant irrespective of the socio-economic variations? From what kind of base line, a smart city should be developed? What could be the pathway for developing a smart city in developing world? Present paper discusses and recommends these related issues regarding smart city development in India.
Keywords: BSI; ranks; likart's scale.
A New MCDM Approach for Ranking of Candidates in Voting Systems
by Mohammad Azadfallah
Multi-Criteria Supplier Evaluation/ Selection by Considering
Ethical Factors under Uncertainty
by Mohammad Azadfallah
Characteristics of Smallholder Dairy Farms by Association Rules Mining Based on Apriori Algorithm
by Devotha G. Nyambo, Edith T. Luhanga, Zaipuna O. Yonah
Abstract: Characteristics of smallholder dairy farmers across regions are highly similar. However, introduction of improved farm management practices and extension support can be effective if specific constraints are identified for each farm typology. So far, approaches used to formulate farm types and characterise farming systems are not tailored to studying hidden patterns from farm datasets. Using the apriori association rules mining algorithm, characteristics of four smallholder dairy farm types are studied. Applying the power of the ArulesViz package, frequent items were visualised. These visuals which display some hidden attributes, solidified understanding on the key determinants for change in the studied farm types. The hidden smallholder farm characteristics were identified in addition to those given by cluster analysis in preliminary studies. Characterising smallholder farm data by using association rules mining is recommended in order to understand such systems in terms of what/how the majority practice rather than basing on cluster averages.
Keywords: smallholder farms; dairy farming; characterisation; association rules; Apriori; ArulesViz; hidden characteristics.
A Study on Good Governance in Controlling Corruption in Education Sector in India
by Lokinder Tyagi
Abstract: Corruption and Poor Governance Practices go hand in hand. The more the loop holes present in government policies, the more flexible and adaptable it becomes for the people to exercise their capacity of power and money in an unauthorized and illegal way leading to the destruction of the main ethics of education by exploiting the general public through encouragement of various malpractices like bribery, nepotism, fraud, favoritism. Ultimately this situation violates the rights of the deserving people as well as affects the society and economy of the country. Therefore, there is an urgent call for enforcement of good governance practices which can curb the corrupt activities in education sector. This study has been conducted with the objective to understand the concepts of Governance & Corruption and also to study the role of Good Governance Practices in controlling corruption in Indian Education System by proposing a tentative model between the two.
Keywords: Good Governance Practices; Corruption; Indian Education System; Bribery; Anti-Corruption; Sustainable development; Fraud.
An Empirical Examination of Leadership Styles Impact on Innovative Behavior and Entrepreneurial Orientation in Canadian Firms: A Cross-Cultural Perspective
by Raushan Gross, Emilyn Cabanda
Abstract: In the small and medium-sized enterprise, cross-cultural, and entrepreneurial leadership research, there has been an assumption that ones leadership style modus operandi is one size fits all. In the current research, Canadian leadership styles and leadership differences between Canadian and North American business entrepreneurial leaders were tested. New empirical results are substantive and add to the cross-culture entrepreneurial theory. There are limited Canadian-based entrepreneurial studies, the expected corollary was that there were no differences between Canadian and American leadership styles; however, the results reported otherwise. Data were obtained from 145 Canadian respondents located in Toronto, Ontario. They were analyzed with hierarchical regression analyses and multivariate analysis of variance testing seven hypotheses. The analyses reported a statistically significant difference in Canadian and North American leadership styles employed in an entrepreneurial context.
Keywords: Keywords: cross-culture entrepreneurship; entrepreneurial orientation; innovative behavior; leadership styles; Canadian Business; small and medium-sized enterprise.
Study of passage width considering passing by each other in living space of evacuation center
by Yamato Yuya, Shen Zhenjiang, Candra Masrul Ade
Abstract: In living room of evacuation centers, there are living spaces and passages. Living space is used for eating and sleep, and passage is common space that many evacuees use every day. Since passages are used for necessary movement in evacuation daily activities, various patterns of passing by each other are considered in passage. In this study, the researchers conducted classification of passage width from the priority level of passing. Then, the passages were organized based on the result of classification. The evacuation center condition related to the result of classification was also shown. This research contributed to identifying area of passage width needed when making evacuation center management plan. In addition, this study calculates the capacity from passage width and points out the restricted daily activities. Furthermore, the researchers considered minimum passage width that will be easy for evacuees to pass in evacuation center.
Keywords: easiness of passing; evacuation daily activities; evacuation center capacity; impression evaluation; priority level; type classification.
COMPARISON ON ONLINE SHOPPING APPS: A STUDY CONDUCTED ON SMARTPHONE USERS OF WEST BENGAL
by Debarun Chakraborty
Abstract: \"I love ordering things online for my purchase because when they arrive its a present to me from me\". This freaky quote is definitely a manifestation of the current shopping behavior which frames around the buzzword \"online shopping\" and \" E-Commerece\". In both marketing quarter of the corporate houses and the academic quarter as well online shopping is getting a momentum at a steady accelerated pace and its well reflected in the shopping habits of the Indian urban folk. The promising growth of online shopping in India is indeed prompting factor to take up the research study where preferred online shopping portals are compared and contrasted on selected parameters to ascertain which of those the most is sought after by the shoppers. The study was conducted in the eastern metropolis like Kolkata as well as in Siliguri, Durgapur and Asansol. The research design was a cross sectional study .The relevant Chi Square method was employed to find out the best shopping site compared to the rest of the sites selected.
Keywords: Online shopping; E-Commerce; Shopping apps; Smartphone.