International Journal of Management in Education (24 papers in press)

Regular Issues

• Investigating the work-life balance, stress, and psychological well-being of academicians in higher education  
  by Mehfooz Zaki, Rana Zehra Masood, Naseem Ahmad, Mohammad Zulqar Nain, Zafar Alam, Fahad - 
  Abstract: Exploring Work-Life Balance (WLB) has gained significant attention from researchers, considering its relationship with various antecedents and outcomes. The present study examines the antecedents and consequences of WLB for academicians. A purposeful sampling procedure was employed to collect required data from academicians. IBM SPSS and AMOS were used to test the validity and reliability of the collected data, followed by structural equation modelling in the final stage. The findings revealed that autonomy (β = 0.35, p<0.001), supervisor support (β = 0.14, p<0.01) and workload (β = −0.19, p<0.001) significantly impact the WLB of the academician. Additionally, the WLB of academicians is found to be positively associated with psychological well-being (β = 0.53, p<0.001) and negatively associated with stress (β = −0.52, p<0.001). Current work contributes to the theory and provides valuable suggestions for institutions and policymakers to enhance the well-being of academicians by fostering healthier work environments. Hence, it presents numerous implications regarding academics psychological well-being and stress.
  Keywords: work-life balance; workload; stress; psychological well-being; supervisor; support; academicians.
  DOI: 10.1504/IJMIE.2025.10069731
   
  
• Learning and external feedback in a diverse classroom: a case study at DevLAB (Finland)  
  by Kari-Pekka Heikkinen, Ulla- Maija Tormala, Kongkiti Phusavat 
  Abstract: A diverse classroom necessitates a review into a traditional instructor-student relationship to facilitate learning. Thus, the study aims to examine the influence of external feedback on learning in a diverse classroom. The focus is on former students who previously participated in the DevLAB, initiated by Oulu University of Applied Sciences (Oamk) in Finland during 2012-2019. The survey is developed to examine the interrelationship among the three components- attitude, external feedback, and learning and development after their graduation while the analysis involves the use of LISREL (linear structural relations) program, Path Analysis, and Factor Analysis. 57 former students with diverse educational background and nationalities have participated. Their education backgrounds and nationalities are diverse. The finding shows that external feedback as well as attitude contributes positively to learning and development. Specifically, active use of external feedback significantly strengthens learning in a diverse classroom. Future research is suggested to extend the findings.
  Keywords: external feedback; attitude; learning and development; social learning; stimulus; diverse classroom; classroom management.
  DOI: 10.1504/IJMIE.2025.10069732
   
  
• Understanding the structural relationships of threats to AI in education  
  by Samuel C. Villa Jr.  
  Abstract: The design of education has continuously been developed to further enhance the learning and teaching experience of students and teachers alike. With the emergence of technologies, including artificial intelligence (AI), stakeholders scrutinize such technologies to ensure that these perform as desired. One way of understanding AI-based technologies is to explore the structural relationships among threats associated to its implementation. To accomplish this goal, an ISM framework is applied to the threats of AI in education in a state university in the Philippines. Interestingly, key threats that influence the implementation of AI in education point towards the flexibility of the technology to address the interdisciplinary nature of the programs under a specific college. Furthermore, the need to address the digital divide and educational inequity also emerged as a key threat to be addressed. Such results aid the stakeholders in formulating future policies and strategies in understanding the implementation of AI-based technologies.
  Keywords: AI in education; interpretive structural modeling; threats; state university.
  DOI: 10.1504/IJMIE.2025.10069806
   
  
• Unmasking the epidemic: a comprehensive bibliometric study on the mental health and well-being of university students  
  by Minh-Hieu Le, Phi-Phung Tran, Quoc-Loc Nguyen 
  Abstract: This research employs bibliometric and text-mining analyses to provide a comprehensive assessment of the literature on university students' mental health and well-being. The study uses metadata extracted from 8,085 journal articles sourced from the Web of Science database, spanning 32 years, from 1990 to January 2023. The findings offer valuable insights that can inform the enhancement of mental health awareness, interventions, and support systems specifically tailored for university students. The study recommends strategies for improving health support systems, taking into account cultural values, and advocates for increased research collaboration to address global mental health challenges. Additionally, it provides actionable insights for administrators and practitioners to expand and enhance programs that promote students' mental health and well-being.
  Keywords: mental health; well-being; university students; bibliometric study; interdisciplinary collaboration.
  DOI: 10.1504/IJMIE.2025.10069958
   
  
• The interplay of burnout, compassion fatigue, and compassion satisfaction on academics satisfaction: insights from emotional labour and emotional work during the pandemic  
  by N. Akbar Jan, Sode Raghavendra, A.K. Subramani, M. Radhakrishnan 
  Abstract: This study investigates the intricate relationship between burnout, compassion fatigue and compassion satisfaction on academics’ life satisfaction during the COVID-19 pandemic, with emotional labour and emotional work as mediating factors. Data were collected using a snowball sampling technique from 373 academics from Tamil Nadu, India private universities. Structural equation modelling was employed to analyse the relationships among these constructs. The findings reveal that while compassion satisfaction positively influenced academics’ life satisfaction, burnout and compassion fatigue had significant negative impacts. Emotional labour and emotional work were found to mediate these relationships substantially. The study contributes to the existing literature by providing empirical evidence on the emotional challenges faced by educators across the globe during a pandemic and highlights the critical role of emotional labour and emotional work in shaping their well-being. These insights have broader implications for institutional policies, including the implementation of faculty development programs focused on emotional resilience and mental health interventions.
  Keywords: burnout; compassion fatigue; compassion satisfaction; emotional labour; emotional work; satisfaction with life; academics; COVID pandemic; teaching faculty; deemed universities.
  DOI: 10.1504/IJMIE.2026.10070202
   
  
• Moderating role of the awareness of tuition fee saving toward the adoption of online learning programs among business administration students at private universities in Vietnam  
  by Pham Hoang Hien , Tran Thanh Tuan, Phan Dong Chau Thuy  
  Abstract: This study explores the moderating role of tuition fee savings awareness on the adoption of online learning programs among business administration students at private universities in Vietnam. Using a mixed method approach, the research integrates insights from qualitative interviews and quantitative surveys to examine the relationships between key factors, including lecturers’ traits, students’ characteristics and technology awareness, on students’ acceptance of online learning platforms. Structural Equation Modelling (SEM) was employed to analyse data from 238 students, revealing that lecturers’ competence, students’ motivation and perceived usefulness of technology significantly influence adoption. The findings also underscore that awareness of tuition fee savings amplifies these relationships, highlighting its critical role in reducing financial barriers and enhancing accessibility. This study contributes to the discourse on online education by offering practical implications for improving the appeal and effectiveness of online learning programs, especially in emerging markets like Vietnam.
  Keywords: tuition saving awareness; online learning; business students; technology acceptance.
  DOI: 10.1504/IJMIE.2026.10070556
   
  
• An evaluation of school principals’ abilities in giftedness management in Kazakhstani specialised and IT schools  
  by Aigul Karkulova, Aliya M. Mambetalina, Kehinde Lawrence, Yerkhan Abduldayev, Arstan Satanov, Gazhdembek Tursunov, Talgat Turemuratov, Nurbek Azbergenov 
  Abstract: The recognition and support of gifted schoolchildren is a priority for the government of the Republic of Kazakhstan. This study aimed to evaluate how effectively school principals manage gifted education in Kazakhstani specialised and IT schools. A quantitative, survey-based research design was employed, using a self-developed scale to assess three key areas of management: resource allocation, role coordination, and oversight of teaching and pedagogy. A total of 102 school principals participated in the main study, with 63.7% identifying as female and 36.3% as male. Descriptive statistics and multivariate analysis of variance (MANOVA) were used for data analysis. The results indicate that school principals play a critical role in managing gifted education, demonstrating moderate competence in resource management and higher effectiveness in overseeing teaching practices and pedagogical approaches. No statistically significant differences in management abilities were observed based on gender or years of service. The findings emphasise the need to strengthen school leadership in order to foster inclusive education and support the full development of gifted learners. These insights serve as a basis for creating specialised leadership training programs focused on gifted education in Kazakhstan, and they may also have implications for comparable educational contexts throughout Central Asia.
  Keywords: gifted education; gifted students; school principals; educational leadership; transformational leadership; inclusive education; educational management.
  DOI: 10.1504/IJMIE.2025.10070992
   
  
• Challenges in digital classrooms: evaluating teachers’ perspectives through analytic hierarchy process  
  by Kriti Priya Gupta, Deepa Goel 
  Abstract: The present study attempts to identify the critical challenges encountered by teachers of Higher Educational Institutions (HEIs) in digital classrooms. A framework of thirteen challenges is proposed which are categorised under five key dimensions, i.e., ‘institute-related challenges’, ‘technology-related challenges’, ‘teaching-related challenges’, ‘student-related challenges’ and ‘teachers’ personal challenges’. To prioritise these challenges, the study employs the Analytic Hierarchy Process (AHP) technique, which is a Multi-Criteria Decision-Making (MCDM) methodology. Pair-wise comparison data, collected from 52 teachers across three HEIs in Delhi (India), is used to calculate the relative weights of challenges. Through a structured and quantitative analysis of the proposed challenges using AHP, the study provides objective insights into their relative importance. The findings of the study indicate that the teachers consider ‘teaching-related challenges’ and ‘technology-related challenges’ to be the biggest challenges while using digital classrooms. The findings are significant in guiding policy-makers and HEIs in addressing the most critical barriers to effective digital teaching and ensuring better integration of technology in higher education.
  Keywords: digital classrooms; higher educational institutions; analytic hierarchy process; prioritisation.
  DOI: 10.1504/IJMIE.2026.10071490
   
  
• Technology-mediated multimodal approach and its impact on learning satisfaction and perceived learning acquisition  
  by Lan Ma, Long She, Arghya Ray, Saeed Pahlevan Sharif 
  Abstract: There is a rise in the use of technology mediated multimodal approach in higher education. Studies focusing on how the integration of technology mediated multimodal education tools in a physical classroom impact students’ overall learning experience is limited. The study attempts to address this gap through the lenses of learners' perceived multimodal representations through perceived classroom interactions (learner-instructor, learner-learner, learner-content), engagements (cognitive, emotional, behavioral), learning satisfaction, and learning acquisition. A purposive sampling technique was adopted. A cross-sectional study on 375 Chinese college students (62.1% female) with an experience in the MOOC-mediated physical classroom found that the implementation of multimodal media impacted learners’ perceived learning acquisition through increased learning interactions, engagements, and satisfaction. Results show that multimodality increases learners’ interaction with the course content, while their emotional engagement contributed the most to learning satisfaction. This study will help to understand what factors affect learning satisfaction and acquisition in technology-mediated multimodal scenarios.
  Keywords: multimodal representations; technology-mediated learning; MOOCs; interaction and engagement; learning satisfaction; perceived learning acquisition.
  DOI: 10.1504/IJMIE.2026.10071560
   
  
• Technology-mediated multimodal approach and its impact on learning satisfaction and perceived learning acquisition  
  by Lan Ma, Long She, Arghya Ray, Saeed Pahlevan Sharif 
  Abstract: There is a rise in the use of technology mediated multimodal approach in higher education. Studies focusing on how the integration of technology mediated multimodal education tools in a physical classroom impact students’ overall learning experience is limited. The study attempts to address this gap through the lenses of learners' perceived multimodal representations through perceived classroom interactions (learner-instructor, learner-learner, learner-content), engagements (cognitive, emotional, behavioral), learning satisfaction, and learning acquisition. A purposive sampling technique was adopted. A cross-sectional study on 375 Chinese college students (62.1% female) with an experience in the MOOC-mediated physical classroom found that the implementation of multimodal media impacted learners’ perceived learning acquisition through increased learning interactions, engagements, and satisfaction. Results show that multimodality increases learners’ interaction with the course content, while their emotional engagement contributed the most to learning satisfaction. This study will help to understand what factors affect learning satisfaction and acquisition in technology-mediated multimodal scenarios.
  Keywords: multimodal representations; technology-mediated learning; MOOCs; interaction and engagement; learning satisfaction; perceived learning acquisition.
  DOI: 10.1504/IJMIE.2026.10071816
   
  
• Understanding ChatGPT adoption in higher education: the role of self-efficacy, subjective norms and religiosity with personality traits as moderators  
  by Mohd Abdul Muqeet Maaz, Arif Abad, K. A. Asraar Ahmed, Bijay Kumar Paikaray 
  Abstract: This research aims to identify antecedents to the adoption of ChatGPT among faculty members working in higher educational institutes. The model integrates self-efficacy, subjective norms, and religiosity as the antecedents of ChatGPT usage and the big five personality traits as the moderators. The target respondents included assistant, associate, and professor-level positions; the sample selection involved random sampling, resulting in 412 respondents from 39 institutions. Structural Equation Modelling (SEM) was performed using SmartPLS to test the hypothesised results. The structural model reveals significant positive impacts of self-efficacy and subjective norms on usage intentions, while religiosity negatively influences intentions. Additionally, a moderation analysis uncovers the moderating effects of personality traits on various relationships within the model. The study underscores the need for tailored communications, emphasising ChatGPT's role in enhancing educational and research activities. This study adds to the literature by uncovering consumer intentions from the lenses of theories of planned behaviour and social cognitive theory along with religiosity.
  Keywords: ChatGPT; self-efficacy; subjective norms; religiosity; big five personality traits.
  DOI: 10.1504/IJMIE.2026.10071569
   
  
• Assessing the quality of undergraduate business education in Bangladesh using higher-order thinking skills  
  by Mohammad Kamal Hossain  
  Abstract: Undergraduate business education in Bangladesh faces criticism for its limited emphasis on higher-order thinking skills (HOTS), such as problem-solving, analytical reasoning, and creativity. This study assesses the quality of undergraduate business education in Bangladeshi universities by analysing the integration of HOTS into examination question papers using Bloom’s Taxonomy. A content analysis of 309 examination papers from the 2023 academic year, sampled from 10 public and private Bangladeshi universities, reveals a stark imbalance: approximately 88% of marks are allocated to lower-order thinking skills (LOTS), while only 12% are allocated to HOTS. This disparity undermines students’ preparedness for the 21st-century business environment, where innovative and strategic thinking skills are essential. The study recommends curriculum reforms to integrate HOTS into learning objectives, promote project-based learning, and align teaching with industry needs, ensuring graduates can tackle real-world challenges and enhance Bangladesh’s global competitiveness in the era of the 4.0 Industrial Revolution.
  Keywords: assessment; quality gap; undergraduate business education; higher-order thinking skills; Bangladesh.
  DOI: 10.1504/IJMIE.2026.10071820
   
  
• The gap in education efficiency among Czech economics faculties  
  by Tomas Roskovec, Jan Fiala, Michal Houda, Klara Vocetkova 
  Abstract: We compare the efficiency of education among 17 economics faculties of public universities in the Czech Republic between 2012 and 2021. We apply data envelopment analysis methods and the Malmquist index to identify inefficient faculties. The optimal ratio of teachers to students was revealed to be almost double that of the least efficient faculties, paying twice as much academics to teach the same number of students. Further, we examine whether hiring more academic workers leads to a higher student success rate, but this is not the case. We identify if the inefficiency is caused by the lack of non-academic employees, which is a cause in some faculties. We analyse that facilities mostly fail to adjust to crisis and demographic situations. Our results provide a base for deeper analysis and possible corrections in managing faculties that are lacking. They also identify the faculties that are role models in the education organisation.
  Keywords: pedagogical performance of faculty; efficiency; education of economics; data envelopment analysis; Malmquist index.
  DOI: 10.1504/IJMIE.2026.10071936
   
  
• Postgraduate student mental health: a systematic literature review of wellbeing themes and proposed solutions  
  by Jennifer Hynes, Ayse Nur Ayibogan, Hasan Koç 
  Abstract: Wellbeing significantly impacts individual productivity, yet postgraduate students face numerous challenges during their master's and doctoral studies, including high levels of depression, sleep issues, and suicidal ideation. Moreover, mental health problems have been worsening over time (Wu et al., 2023). Against this backdrop, this systematic literature review applies the PRISMA and PICO frameworks to explore three research aims: 1) identifying wellbeing topics in the literature, 2) examining factors influencing postgraduate wellbeing and proposed solutions, and 3) highlighting barriers to these solutions while providing future research recommendations. Analysing 24 studies, the review categorises three wellbeing themes and ten subthemes (RQ1), provides 16 literature-derived solutions under five categories (RQ2), and identifies five challenges and ten actions to address these obstacles (RQ3). The study underscores the need for holistic interventions, addressing macro and meso constraints, and outlines four avenues for future research to advance postgraduate student wellbeing.
  Keywords: postgraduate students; wellbeing; universities; neoliberalism; mental health; higher education; higher education leadership; higher education strategy; academics; supervisors.
  DOI: 10.1504/IJMIE.2026.10072145
   
  
• Exploring corporate identity management in the Malaysian higher education sector  
  by Bahtiar Mohamad, Ahmed Rageh Ismail, Muslim Diekola Akanmu, Talhat Almohamed Alhaiou 
  Abstract: Research in Corporate Identity Management (CIM) within the higher education sector has yielded inconsistent findings. This paper aims to expand and deepen the understanding of CIM and its dimensions from the perspective of practitioners, focusing specifically on Malaysian higher education. Additionally, it seeks to investigate the factors influencing CIM and the outcomes resulting from CIM constructs, areas that existing literature has not thoroughly explored. Using qualitative methods, this research conducts a thematic analysis with NVivo, based on ten in-depth interviews. The findings identify internal brand, transformational leadership and corporate culture as key influencers of CIM. They also highlight the importance of employee brand support and affective commitment as essential outcomes of CIM. By clarifying CIM concepts, this study contributes to a better understanding of the issue and elucidates the role of CIM dimensions.
  Keywords: corporate identity management; internal brand; organisational culture; leadership; brand support.
  DOI: 10.1504/IJMIE.2025.10067531
   
  
• Role of ICT and Education 5.0 in improving student engagement in distance and online education programs  
  by Shantanu Trivedi, Saurav Negi 
  Abstract: Distance education courses and programs in higher education continue to rise significantly, with increasing demand for online-access learning. Universities and colleges are striving to meet these demands, but concerns about student engagement and the legitimacy of distance learning persist. This study aims to explore the role of information technology and Education 5.0 in enhancing student engagement and learners' perceptions of online education. Surveys of students who completed distance learning programs identified key engagement factors and challenges based on their experiences. Results show that ICT tools improve engagement and satisfaction. The study also revealed that successful online learning is influenced by course design, learner motivation, contact classes, and comfort with online technologies. An advanced student engagement model for management-related distance programs was developed that will help institutions in creating activities that foster deeper engagement, helping students and faculty become more actively involved in the learning ecosystem, rather than simply completing courses.
  Keywords: distance education; online learning; online teaching; training and development; ICT in education; student engagement; Education 5.0; sustainability in education.
  DOI: 10.1504/IJMIE.2025.10067133
   
  
• Exploring the nexus of business school and its transformation: a longitudinal review from 1993 to 2023  
  by Donald Crestofel Lantu, Aghnia Nadhira Aliya Putri, Jovanska Arfianda Imran, Fadrian Dwiki Maulanda 
  Abstract: This paper aims to comprehensively understand the ongoing transformation of business schools in response to the dynamic forces of technological advancements, shifting societal expectations and evolving global business practices. This paper conducts a systematic literature review spanning 1993 to 2023, analysing 150 articles from the Scopus database. The review identifies five core themes: Business School Transformation, Governance, Business Model, Autonomy of Business School and The Rise of Education Technology (EdTech). The use of secondary data may limit understanding research methodologies, assumptions and frameworks, impacting a comprehensive grasp of individual article contributions. However, this paper contributes by offering a comprehensive overview of key themes in business school transformation over three decades, suggesting future research avenues like methodological advancements, contributions from diverse nations and exploring underdeveloped themes in business school studies.
  Keywords: business school; transformation; governance; business model; education technology; systematic literature review.
  DOI: 10.1504/IJMIE.2025.10066587
   
  
• Determinants of career path of accounting students: evidence from Vietnam  
  by Nguyen Vinh Khuong, Pham Vo Anh Thu, Nguyen Kim Ngan, Do Van Linh, Nguyen Thi Minh Tu, Le Thi Hong Ngoc 
  Abstract: The purpose of this research paper is to measure and analyse the impact of factors influencing the career choices of accounting students in Vietnam. The data for this study was collected from 325 accounting students enrolled at four leading economic universities in Ho Chi Minh City - the largest city in Vietnam. The study employs data analysis methods using descriptive statistics through SPSS 20.0 software and utilises the PLS_SEM model to explore in greater detail the relationships of the studied factors through SmartPLS 3.0 software - an analytical technique widely used in recent research. The research results indicate that there are three factors - Intrinsic motivation, Career exposure, and Opportunity to advance - that positively influence the career path decisions of accounting students in Ho Chi Minh City. However, the research results of this study only focus on four universities in Ho Chi Minh City and do not represent all Vietnamese students. Vietnamese businesses, especially in Ho Chi Minh City, can develop better recruitment strategies for their accounting teams. This article simultaneously fills the gap in the lack of research on the factors influencing accounting career decisions among students in Ho Chi Minh City.
  Keywords: motivation; opportunities; social values; career paths; accounting.
  DOI: 10.1504/IJMIE.2025.10068782
   
  
• Behavioural intention of the employees working under digital transformation of higher education institutions  
  by Y.S. Kavitha, Prema Sankaran 
  Abstract: Digital transformation has shown the ability to complement, enrich and transform education, with the potential to accelerate progress towards Sustainable Development Goal 4 for education. This digital transformation involves multiple stakeholders, with the teacher serving as a central actor and playing a key role in the integration of digital technologies in the teaching-learning process. In recent years, digital transformation in higher education has emerged as a key focus in research. To investigate the impact, a study model based on the Unified Theory of Acceptance and Use of Technology is employed. A pilot study confirmed the model is suitable for investigating on Behaviour Intention of faculty members toward digital transformation in higher education institutions. Survey responses were collected from 500 higher education teachers across various parts of Karnataka. The findings from the study analysis reveal that Employee Involvement and Techno support significantly impact Behaviour Intention.
  Keywords: digital transformation; higher education; employee involvement; techno support; behavioural intention.
  DOI: 10.1504/IJMIE.2025.10068628
   
  
• Promoting self-employment intentions among business and technology students: does social support matter?  
  by Divya Sharma, Chandan Kumar Sahoo 
  Abstract: This study is based on two objectives. First, to examine the association of organisational (institution) support with students' entrepreneurial self-efficacy and self-employment intentions. Second, to examine how social support influences this nexus. The responses were collected from the senior students of business and technology programs at Higher Education Institutions (HEIs) in the eastern region of India. The PROCESS Macro was used for testing the hypothesised relationships. Results confirmed the mediating effect of entrepreneurial self-efficacy in the relationship between organisational (institution) support and students' self-employment intentions. Also, the direct relationship between entrepreneurial self-efficacy and self-employment intentions was positively influenced by social support. The moderated mediation results confirmed that the students who perceived favourable social support for business related career were more likely to acknowledge the entrepreneurial support offered by the institute in realising their capabilities. Findings provide insights for policymakers, researchers, managers of the HEI in strengthening the entrepreneurial ecosystem.
  Keywords: university support; organisational (institution) support; social support; self-employment intentions; higher education institutions; entrepreneurial intentions; startup intentions; student entrepreneurship.
  DOI: 10.1504/IJMIE.2025.10067851
   
  
• The mediating role of psychological empowerment in the relationship between principals' practice of pedagogical leadership and teachers' job performance  
  by Kelemu Zelalem Berhanu 
  Abstract: It is vital to comprehend the mediating variables and their impacts on teachers' job performance to gain a greater grasp of how principals' pedagogical leadership style affects teachers' job performance. This study seeks to investigate the mediating effect of psychological empowerment in the relationship between pedagogical leadership and teachers' job performance. By using a correlational research methodology, in Ethiopia's Gozamin and Dembecha districts, 539 teachers participated in the study. Consequently, there were strong, positive, and moderate to high correlations between teachers' psychological empowerment, performance, and pedagogical leadership. The practice of principals' pedagogical leadership positively predicted the psychological empowerment of teachers, which resulted in an enhancement of their job performance. Finally, psychological empowerment has a mediating role in the association between principals' practice of pedagogical leadership and teachers' job performance. These results have the potential to make teachers more accessible to schools, and so contribute to ensuring quality education (SDG).
  Keywords: teachers' job performance; path analysis model; principals' pedagogical leadership; teachers' psychological empowerment; structural equation modelling.
  DOI: 10.1504/IJMIE.2025.10068736
   
  
• The impact of brand experience on students' satisfaction, trust, and advocacy: a case study of a public university in Indonesia  
  by Moh. Darus Salam, Damar Kristanto 
  Abstract: This study investigates the impact of brand experience on customer satisfaction, brand trust, and brand advocacy in the context of a higher education institution in an emerging market. A dataset of 411 responses was collected from diploma and undergraduate students at one of the largest public universities in Indonesia and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The current study finds that brand experience significantly affects customer satisfaction and brand trust (p < 0.05, f² = 0.872; p < 0.05, f² = 0.233, respectively), while customer satisfaction significantly influences brand trust (p < 0.05, f² = 0.217), and both variables significantly impact brand advocacy. This study offers a distinctive perspective on the relationships among these variables, which are commonly examined in the context of companies and businesses, rather than higher education institutions. The research findings provide university leaders with insights into the importance of brand experience, trust, and satisfaction in developing brand advocacy to address increasing competition. Both managerial and social implications of the results are discussed.
  Keywords: brand experience; brand trust; customer satisfaction; brand advocacy; university branding; higher education.
  DOI: 10.1504/IJMIE.2025.10068670
   
  
• Contextual differences in the student evaluation of teaching (SET) in Mexico: comparing education face to face and online classes between different faculties  
  by Elizabeth Martínez-Orozco, Carlos López-Hernández, Hugo Briseño, Manuel Soto-Pérez 
  Abstract: The factors that influence SET have been extensively addressed, but not the differences that these factors may have either by different modalities (online and face-to-face) or by the faculty in which the class is taught (business, engineering or law). The present study develops logit models sectioned by year (2018 to 2022) and by faculty to analyse the students' teaching evaluations at a private university in western Mexico with a sample of 7967 observations. The results show significant differences in the face-to-face and online modalities, with some similarities and different results among the faculties in the study. The findings provide guidelines to establish institutional policies that support the management of higher education institutions in the framework of the new normality under the online and face-to-face education scheme.
  Keywords: SET; student evaluation of teaching; online classes; higher education; contextual differences in education; institutional policies.
  DOI: 10.1504/IJMIE.2025.10069564
   
  
• Validity and reliability of the total quality management questionnaire for recording and measuring primary and secondary education in Greece  
  by Anastasios Papadopoulos, Olga Kouli, Efi Tsitskari, Vasilis Grammatikopoulos 
  Abstract: Purpose of this study was to validate the questionnaire for measuring total quality management (TQM) in primary and secondary education in Greece based on Deming principles, to enable its further use in the Greek population. The research sample consisted of 822 executives (directors, associate directors and deputy directors) 374 men and 448 women. The analysis led to 19 final items that load on four factors with quite high scores. Exploratory factor, reliability and confirmatory factor analyses were used for the validation of the questionnaire. Correlation analysis was also performed to determine the correlation between the factors of the new questionnaire. The results confirmed the validity and reliability of the new questionnaire and it is now ready to be used in the Greek population as the basic recording tool by all school units. This research effort presents scientific originality by contributing new knowledge and methodologies to the field of quality in education.
  Keywords: Greek education; primary education; school administration; secondary education; TQM; total quality management.
  DOI: 10.1504/IJMIE.2026.10069194