International Journal of Knowledge Management in Tourism and Hospitality (7 papers in press)

Regular Issues

• The Importance of Stress and Conflict in Organisations: an Empirical Study Applied to Hospital Unit in Portugal  
  by Felipa Lopes Dos Reis, Filipe Gonçalves, Francisco Morais, Pedro Sales 
  Abstract: In this study, we sought to address the question: "What is the impact of stress and conflict on organisations?", with a focus on the dynamics of a hospital unit in Portugal. We employed a research method involving the administration of an online questionnaire to gather pertinent information for the study. The questionnaire was designed to explore healthcare professionals' experiences and perceptions regarding stress and conflict in the hospital work environment, as well as their strategies for managing and mitigating these phenomena. The obtained results were analysed and treated to highlight the main conclusions related to the impact of stress and conflict on organisations. This study contributes to a more comprehensive understanding of the challenges faced by organisations, particularly in complex contexts such as hospital units, and underscores the importance of effective stress and conflict management strategies in promoting organizational well-being and productivity.
  Keywords: Interpersonal conflict; Organisational performance; Job satisfaction; Organisational communication; Work relationships; Organisational efficiency; Leadership and conflict management.
  DOI: 10.1504/IJKMTH.2025.10072155
   
  
• From Compliance to Consciousness: Reimagining Ethical Marketing Through Indian Knowledge Systems  
  by Rajiv Sindwani, Ashwarya Kapoor, Paras Gupta 
  Abstract: In todays increasingly unstable global market landscape marked by ethical lapses, ecological degradation and waning consumer trust ethical marketing has shifted from being a mere moral consideration to strategic necessity. While frameworks like corporate social responsibility and environmental, social and governance metrics have gained prominence, they often reflect superficial adherence rather than genuine, systemic reform. In contrast, Indian knowledge system (IKS) rooted in ancient scriptures such as the Vedas, Upanishads and Bhagavad Gita offers a more integrated ethical paradigm. This framework emphasizes principles like Dharma, Nishkama Karma, Satya, Ahimsa and Rta. This research explores application of IKS in ethical marketing through detailed case studies of Forest Essentials, Amul and Tata Group. These case studies demonstrate how each organization effectively integrates traditional ethical values to foster sustainable development and promote social well-being. By merging time-tested Indian philosophies with modern business strategies, this study contributes to evolving narrative on indigenous marketing practices.
  Keywords: Indian Knowledge System; Ethical Marketing; Dharma; Ahimsa; Nishkama Karma; Forest Essentials; Amul; Tata Group; Sustainability; Indigenous Ethics.
  DOI: 10.1504/IJKMTH.2025.10072533
   
  
• Poster Design as a Strategic Marketing Tool for Cyprus-Lebanon Tourism and Education Promotion  
  by Fatme Ramadan, Okur Gokhan 
  Abstract: This article recognises a fissure in message among Cyprus and Lebanon with regards to scholars approaching to Cyprus to advance their edification. This study analyses works with regards to the traditional resemblances among Cyprus and Lebanon and offers elucidation of collaborating the traditional connections between Lebanon and Cyprus in an effort to interest more students from Lebanon to Cyprus. This study starts by describing poster design and its importance in publicising all over past and concentrations further light with its history in Cyprus, the poster design style in mutually Lebanon and Cyprus, and then the paper accomplishes the posters that were planned for university drive. The juncture and likenesses of design and philosophy in both nations turn into a key subject creating both pedestrian of promote in-depth study. Therefore, these revision efforts on the examination of traditional importance, artwork design border, and the fashioned posters in which the cultural object is used to show how rich both cultures are. This article inaugurates a communication to Lebanese students to apply for universities in Cyprus by designing a poster commercial that effigies both cultures to show that they are similar and one.
  Keywords: Poster design; students; education; culture; poster design methods; history; and lifestyle.
  DOI: 10.1504/IJKMTH.2025.10073035
   
  
• The Extinction of Traditional Shopping as a Consequence of the Technological and Generational Transition - an Empirical Study Applied in Portugal  
  by Felipa Lopes Dos Reis, João Pestana 
  Abstract: This research was based on the literature review, the most interesting and recent information on the state of the art was collected at this chapter, this the study relied on the use of research materials in order to understand the evolution of consumer behavior, namely. In the chapter on methodology, a questionnaire was carried out with the aim of analysing the behaviour and evolution of the purchase intention of consumers of the different existing generations, in order to predict the impact that the evolution of technology and future generations will have on commerce. The online questionnaire had the participation of 101 persons from generation Z and Alfa, the answers were later analyzed and studies were carried out based on SPSS data analysis program. From these results it was found that the expectations where traditional commerce was the main source of trades started to end, the way companies act with the capture of the potential consumer as the most relevant acts.
  Keywords: generations; e-commerce; traditional; impact.
  DOI: 10.1504/IJKMTH.2025.10074486
   
  
• Portuguese Microbusiness and Entrepreneurship: Communication Performance and Financial Result of Tattooers  
  by Felipa Lopes Dos Reis, Lúcia Silva 
  Abstract: The purpose of this investigation is to contribute to knowledge about micro-businesses of body modification entrepreneurs in Portugal by evaluating their online platforms such as Instagram, where many tattoo professionals apply a sales funnel, from which clients can book sessions and inquire about the product the tattoo. The research analysed 213 profiles of Portuguese tattoo artists and the data shows that the number of followers, i.e., the size of the community that the professional has on the platform, is significant for engagement, in an inverse way the fewer followers, the greater engagement. Additionally, a survey was administered to 101 of the 463 tattoo artists contacted and it was found the sample confirms the studys third question, confirming the entry method, professional development method and level of education explain the variance on their financial results
  Keywords: Entrepreneurship; Communication; Tattoo.
  DOI: 10.1504/IJKMTH.2025.10074489
   
  
• The Effectiveness of the Demonstration of Cost Accounting Model for African Traditional Health Practitioners in South Africa  
  by Makomane Taba 
  Abstract: The services and products provided by African traditional health practitioners in South African and around the world are generous and friendly. Cost accounting practice have been extensively demonstrated and practiced, it appears that no costing model has been designed for African traditional health practitioners. This study examines the effectiveness of the demonstration of cost accounting model for African traditional practitioners. The methodology is based on a mixed-method qualitative research through case study approach. The study utilised thematic analysis to systematically analyse the collected data from the African traditional health practitioners. The study managed to provide insights into the cost accounting practice, with a special focus on the products and services of African traditional health practitioners. The study concludes that cost accounting practice can be demonstrated in African traditional healing. The study recommends the demonstration of costing system of products and services of African traditional health practitioners in South Africa.
  Keywords: Cost Accounting Practice; African traditional practitioners; African traditional health facilities; costing system; cost accounting models; African traditional healing.
  DOI: 10.1504/IJKMTH.2025.10074784
   
  
• The Role of Citizenship Rights Mechanisms in Developing Tourism within the Iranian Civil Rights  
  by Reza Najjari, Hamid Akbari 
  Abstract: The current research seeks to explain and answer the question of what the mechanisms of citizenship rights in strengthening tourism are included with a descriptive-analytical approach, and the regression analysis was used for this purpose. The statistical population includes the experts and activists in the field of tourism and the statistical sample is consisted of 108 Iranian experts and specialists in the field. The findings showed that civil rights had a standard beta coefficient equal to 0.28; the coefficient of influence of social rights was equal to 0.22. This coefficient was positive and significant at the level of less than 0.05, and its interpretation is that for one unit of improvement in the level of social rights, it is expected that strengthening of tourism will be improved by 22%. Political rights had a coefficient equal to 0.33. The effectiveness coefficient of management planning was equal to 0.18, which shows that there was a positive and significant relationship between management planning and tourism promotion. Research on the role of citizenship rights mechanisms in developing tourism is scarce. Therefore, this paper provides a rare insight into the theoretical and practical implications that are useful for the concept of citizenship rights in tourism.
  Keywords: Tourism; Citizenship Rights; Social Rights; Civil rights; Political Rights.
  DOI: 10.1504/IJKMTH.2025.10075182