Forthcoming articles

International Journal of Knowledge Management in Tourism and Hospitality

International Journal of Knowledge Management in Tourism and Hospitality (IJKMTH)

These articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Knowledge Management in Tourism and Hospitality (1 paper in press)

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  • Does service locus of control affect customer loyalty? A study of Indian hotels   Order a copy of this article
    by Mohita Maggon 
    Abstract: The importance of customer loyalty is paramount in hospitality and tourism. The current study is based upon same notion and caters to dual objectives. First objective of paper is to test the validity of SLOC scale proposed by Bradley and Sparks (2002) in Indian hospitality sector. The validation of the scale was done through confirmatory factor analysis and discriminant as well as convergent validity was observed. The scale was administered to a sample of 304 business travellers (males = 173, females = 131). Results showed that the scale had high reliability and acceptable construct validity. The findings also suggest usefulness of SLOC in predicting customer loyalty. The study offers implications for hotel managers to effectively customise the service offering by understanding the importance of locus of control in service settings to eventually achieve capture loyalty. This is the first study to validate SLOC scale among Indian hotels and predict customer loyalty from SLOC constructs.
    Keywords: Service locus of control; hotels; customer loyalty; India.
    DOI: 10.1504/IJKMTH.2018.10020230
     

 

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