Forthcoming and Online First Articles

International Journal of Corporate Strategy and Social Responsibility

International Journal of Corporate Strategy and Social Responsibility (IJCSSR)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Corporate Strategy and Social Responsibility (3 papers in press)

Regular Issues

  • Millennials Understanding of CSR Actions: A Case Study of GAP and Mind Mapping   Order a copy of this article
    by Li Zhao, Lauren Reiter Copeland 
    Abstract: This study explored millennial consumers understanding process on corporate social responsibility (CSR). By incorporating theories regarding brand image, consumer-brand relationships, and sustainability, with a focus on how CSR actions impact these conceptual constructs, this study investigated how US millennial consumers perceive CSR and to what extent they are cognisant of CSR actions. Personal mind mapping (PMM) research method was employed with twenty-one millennial consumers in the US results indicated participants revealed a lack in information on CSR related concepts. Transparent and proactive CSR practices are needed to obtain consumers trust. It was found that consumers were interested in sustainability and they wanted to contribute to sustainability as well. In addition, this study shows the importance of CSR communications and suggests government, media and academics should consider educating consumers about CSR information in order to urge companies sustainability.
    Keywords: brand image; consumer perception; corporate social responsibility; CSR; personal mind mapping; PMM.
    DOI: 10.1504/IJCSSR.2020.10027046
  • A longitudinal analysis of firm expected market value, environmental, social and governance disclosure   Order a copy of this article
    by Amna Riaz, A.A. Ousama 
    Abstract: Environmental, social and governance (ESG) information has increased significantly in recent decades due to the interest in sustainable reporting. This paper examines the impact of ESG disclosure on firm expected market value. The data was collected using a multi-country cross-sectional approach (i.e., the sample consists of developed and developing counties over a period 20122015). The relationships were tested using regression analysis. The paper found that there is a significant positive relationship between social and governance information and firm expected market value. Whereas, environmental disclosure has a significant negative relationship with firm expected market value. The findings indicate that social and governance information affects firm expected market value, as companies with high disclosure will have greater market value. Nevertheless, companies with high environmental information have low firm expected market value. The findings are the in the interest of companies, stakeholders and policy-makers to assess the current ESG reporting practices and its impact on the expected market value. Such efforts promote greater global transparency and sustainable market value.
    Keywords: environmental; social; governance; information; reporting; firm expected market value; international sample; longitudinal analysis.
    DOI: 10.1504/IJCSSR.2020.10033019
  • An Empirical Examination of the link between CSR and Consumer Purchase Behaviour   Order a copy of this article
    by Anupam Singh, Raghava Gundala, Seema Singh 
    Abstract: The study explores the complicated relationship between consumers CSR evaluations and their purchase behaviours through the mediating effects of consumer-company congruence (CCC), consumer trust (CT), loyalty (LT), and advocacy behavior (AD). The data collected from the empirical survey was analyzed by applying the structural equation modeling (SEM) technique through AMOS 20 version. The findings of the study suggest that CSR associations of retailers will have a significant impact on consumers' purchase-related judgments. Therefore, managers and marketers are recommended to devise an effective CSR strategy to maximize favorable consumer attributions.
    Keywords: Corporate social responsibility; CSR; Consumer Loyalty; Consumer Trust; Purchase Behaviour.