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International Journal of Competitiveness (2 papers in press)
Changing Nature of Customer Relationships: Strategies and Initiatives to Beat the Competition by Pratap Chandra Mandal Abstract: Companies require developing and maintaining customer relationships to remain ahead in the competition. Companies should develop long-term relationships with profitable and loyal customers and even discourage unprofitable customers to continue remaining with them. Companies should develop interactive relationships which are mutually beneficial and acknowledge the growing importance of consumer-generated marketing and customer relationships in online marketing domains. They should be aware of consumer rights and respect those rights to win customer trust. Firms require developing customer reference programs to strengthen the bondage with their passionate and profitable customers and also to attract potential customers in a cost-effective manner. All such strategies will help companies to understand the changing nature of customer relationships, build long-term customer relationships, gain competitive advantage, and grow in the tough business environment. Keywords: customer relationship; profitable customer; consumer-generated marketing; consumer rights; customer reference program; competition.
Toward a Knowledge-based Economy: Evidence from the MENA Region by Carole Ibrahim Abstract: This study aims to investigate the relationship between education, innovation, and technology, which are the main pillars of a knowledge-based economy, and the economic performance in the MENA region. The study uses a vector autoregressive (VAR) approach to examine the short-run dynamics between the variables spanning the period 2007-2017. The results suggest that an improvement in education, innovation, and technology increases economic development in MENA countries. Thus, policymakers in these developing countries should shift their economies toward the knowledge-based economy by enhancing the quality of education and by increasing their expenditures on research and development (R&D) to improve innovation and competitiveness. Moreover, policymakers should facilitate the transfer and adoption of new technologies within different industries and businesses. Keywords: Education; Innovation; Technology; Knowledge Economy; Economic Growth; Competitiveness; MENA Region; VAR.