Forthcoming and Online First Articles

International Journal of Advanced Media and Communication

International Journal of Advanced Media and Communication (IJAMC)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Advanced Media and Communication (1 paper in press)

Regular Issues

  • Digital media economy: Business models and financial challenges in three Indian English digital native news websites   Order a copy of this article
    by Aquil Khan, M. Shuaib Haneef 
    Abstract: The internet is overloaded with free content, and its overabundance has serious implications for news media organisations as well as audience. While algorithms are being used to hyper-target individuals to economise content, media organisations are grappling with pricing models due to increased competitive market scenarios. Digital media publishers are torn between the idea of providing content free to the audience and having them pay for it via paywall. This study explored the emerging business models and challenges in three Indian English digital native news organisations through participant-observation and in-depth interviews. This study revealed that the three news websites have not been able to arrive at a sustainable business model partly due to stiff competition posed to them by the duopoly of Google and Facebook, which absorb a huge portion of the revenue generated through advertisements. Thus advertising-based revenue generation does not hold great promise for the digital native websites despite the fact that it is their content that generates exchange value when transported to platforms. The websites therefore consider paywall as the optimum business proposition that would allow them to generate revenue without interventions from platforms.
    Keywords: digital native news media; business model; paywall; financial challenges; crowd funding.