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International Journal of Business Environment
International Journal of Business Environment


Special Edition on: "Marketing Transformation to the New e-Business Environment: Emerging Trends, Approaches and Challenges"

Guest Editors: Dr. Francisco J. Martínez-López, University of Granada, Spain and Dr. Carlos M.P. Sousa, University College Dublin, Ireland

Nowadays, there is no doubt regarding the transcendental role that information technologies (IT) have increasingly played in the regeneration of economic and social processes over the last decades. The overall influence of this factor is so evident and widespread that there have been multiple scientific disciplines which have shown interest in it. This fact can be clearly seen in the huge number of academic contributions which have tackled its study either from their particular research framework or from an (even more interesting) interdisciplinary approach.

Specifically, the continuous IT advances, from their more primitive to their more recent forms, have allowed an increasing regeneration of firms’ business processes, in order to take advantage of the new possibilities offered by IT advances. It seems evident that the application of such advances has contributed to transform the way firms communicate and do business with the diversity of economic agents of their systems of references and, in general, the overall manner of managing and driving the elements of their business environment.

In particular, one of the firms’ functions whose evolution and regeneration with regard to this question has attracted the attention of academics and practitioners is that of marketing. Indeed, especially after the introduction and wide diffusion of the Internet in the nineties, the behaviour of consumers and, in general, of economic agents has experienced a change which deserves to be analysed. In this regard, several academics and international marketing institutions have highlighted the need for researching this theme, in order to generate specific knowledge and a theoretic framework which help firms to adequately respond to this new e-business environment.

This special issue encourages the submission of high-quality theoretic and empirical papers which analyse this "hot topic", either from a general or from a specific perspective.

Subject Coverage
Taking the above context as backdrop, this special issue encourages and welcomes contributions which cover, but are not limited to, questions like the following:
  • Transformation/regeneration of the marketing framework to the new e-business environment
  • Do existing marketing theories need to be revalidated within the new electronic market context?
  • New marketing forms and approaches for the e-business environment
  • Reconfiguration of the marketing-mix strategies in the e-business environment
  • U-commerce
  • E-consumer behaviour
  • From "market orientation" to "interaction orientation" in the new marketing environment
  • E-tailing success factors
  • E-CRM
  • E-business models

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page

Important Dates

Full paper submission: no later than 31 July 2007

Notification of acceptance: no later than 30 October 2007

Final version of paper due: 30 November 2007