Calls for papers

 

Journal for Global Business Advancement

 

Special issue on: “International Branding and Marketing Communications”

Guest Editors:
Dr. Demetris Vrontis, Intercollege, Cyprus
Dr. Ioanna Papasolomou, Intercollege, Cyprus
Dr. Tony Proctor, Chester Business School, UK

The articles in this special issue will present current, state-of-art research and critical thinking, designed to equip scholars and practitioners with the knowledge base necessary in this specific area of marketing.

Each article will cover the core theories, essential research tools, and emerging perspectives in important areas or specific topics in international marketing communications. Specifically, papers should be related to marketing communications, with specific reference to advertising, sales promotion, direct marketing, e-marketing, public relations, publicity, exhibitions, sponsorship, word of mouth communication and branding. As markets are becoming increasingly more competitive, papers should consider the ways in which marketing communications can help corporations to face the challenges and opportunities that arise in the global marketplace. Papers will only be considered for publication if they examine effectively marketing communications.

Subject Coverage
The special issue aims to include, but should not be limited to, the following topics:

• The effect of the marketing environment on marketing communications for multinationals
• The use of advertising, promotion, branding and integrated marketing communication by multinationals
• Marketing communication strategies used by multinationals to overcome fierce competition locally and internationally
• Marketing communications as a means of creating competitive advantage and differentiation
• Marketing opportunities and threats for multinationals and their effect on marketing communications
• Challenges to standardisation or adaptation in finding an effective communication mix
• Marketing communications behaviour as a result of company size, type and kind of operation
• Business-to-business marketing for multinationals
• Integrated marketing communications for multinationals
• Corporate marketing communications
• International/global marketing communications for multinationals

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page

Important Dates

Deadline for submission: 8 January, 2007