Calls for papers

 

International Journal of Internet Marketing and Advertising

 

Special issue on: “Breaking the Barriers – The Role of the Internet in the International Marketing of SMEs”

Guest Editors:
Demetris Vrontis, Associate Dean, School of Business, Intercollege, Cyprus
Alkis Thrassou, Head, Marketing Department, School of Business, Intercollege, Cyprus

The debate on global marketing has captured the interest of both academics and practitioners and has produced a wide array of divergent viewpoints. While the subject of international marketing itself is much discussed, it rarely concentrates on smaller organisations, thereby overlooking a vital segment of businesses and underestimating their international potentialities. The internet is indisputably a principal tool of the international marketing strategies of SMEs and the first true leverage against the larger more powerful competitors.

Aiming at the epicentre of world business transformation, this Special Issue will attempt to fill this knowledge-gap by attracting papers on SME internationalisation involving substantial utilisation of the internet. It intends to provide an outlet for research on small businesses and the role of the internet in the development and implementation of their international marketing strategies. The work will cover marketing situations, analyses and cases that can be useful for academics and practitioners.

Subject Coverage
The Special Issue welcomes articles on the subject of SME international marketing involving substantial utilisation of the internet. In this context, articles within the scope of the following subjects are especially welcome:

• Business-to-business international marketing
• Customer relationship management
• E-service management
• Ethics in marketing and advertising
• Innovation and product development
• Internet branding
• Internet security and privacy issues
• Market intelligence and research
• Marketing strategies
• Migration from marketplace to marketspace
• Marketing communications
• Sales management
• Service marketing on the Net
• Adaptation versus standardisation
• Internet as an entry method

Articles with a subject different to the above will also be considered depending on their degree of relevance to the theme of this Special Issue.

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page

Important Dates

Submission of papers : 1 January, 2007

Notification of acceptance : 1 July, 2007