Calls for papers

 

International Journal of Sport Management and Marketing
International Journal of Sport Management and Marketing

 

Special Issue on: "The Management and Marketing of Ice Hockey"


Guest Editor : Norman J. O'Reilly, Laurentian University, Canada


Ice hockey is major sport in North America and burgeoning business in Europe. Although it has impassioned following in certain countries (e.g. Canada, Sweden, Russia) and is growing in stature in others (e.g. United States, Germany), its global popularity remains scattered at best. In many nations, ice hockey remains a minor sport with limited or non-existent following. This dichotomy provides the managers and marketers of ice hockey with both significant opportunity and tremendous challenge as the sport tries to succeed in an increasingly competitive entertainment marketplace.

The aim of this special issue is to garner attention for the sport of ice hockey. The goal is to enhance a relatively small body of literature and to encourage sport management and sport marketing researchers to consider ice hockey for their research. Practically, the hope is to publish a group of articles that will provide management tools for practitioners and form the basis for continued research in the area.

The scope of topics sought for this special edition is broad as the issue seeks to examine the management and marketing of ice hockey in an international context. As such, research from all disciplines of management (marketing, operations, human resources, strategy, etc.) is welcome. Further, research related to any aspect of ice hockey, including professional hockey, hockey and the media, Olympic hockey, women's hockey, youth hockey and international hockey are all welcome.

Subject Coverage

  • Marketing ice hockey in an international environment.
  • Why does ice hockey require knowledge and research specific to its own context?
  • The growth and development of women's hockey at all ages.
  • How do we alleviate the challenge of balanced professional and Olympic hockey?
  • How do major hockey properties (e.g. National Hockey League, Olympic Tournament) achieve television rights contracts similar to the other major professional sport leagues?
  • Finance and accounting in ice hockey.
  • The management and marketing of organizations in hockey development (minor leagues, junior leagues, house leagues, etc.).
  • What is the impact(s) of the violence in the game on its management and marketing?
  • What are the important human resources issues in ice hockey?
  • Strategic management in ice hockey franchises, clubs, teams, coaches and players.
  • The business of Olympic Ice Hockey.
  • How can the mediated ice hockey product be diffused more effectively?
  • Environmental analysis and research in ice hockey markets and market segments.
  • The ice hockey brand.
  • Sponsorship, ambush marketing and clutter in ice hockey.
  • Ice hockey consumers and fan loyalty.
  • Key stakeholders in ice hockey.
  • The internationalisation of ice hockey.
  • The management of ice hockey matches, leagues, competitions and tournaments.
  • Ice hockey and the International Olympic Committee.

    • Notes for Prospective Authors

    Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere

    All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page


    Important Dates

    The deadline date for submission is 31 December 2006

     

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