Calls for papers


International Journal of Indian Culture and Business Management
International Journal of Indian Culture and Business Management


Special Issue on: "Emerging Trends in Business in the Present Decade: Proactive versus Reactive Strategies of Indian Companies"

Guest Editor: Professor Satya Parayitam, University of Massachusetts, USA.

The present decade is characterised by intense competition in the business world. Companies across the world are attempting to grapple with the changing business environment, especially within emerging economies in third world countries (e.g. India and China).

In the midst of highly volatile competition across the world, India is one of the prominent nations which both withstands and combats competitive forces from big corporations. India occupies a major chunk of markets ranging from consumer durables and cosmetics to healthcare products.

Not long ago the world realised the potential of this third world country; hence corporations all over the globe are attempting to explore the opportunities stemming from this sub-Asian continent. At the same time, major corporations are also aware of the impending threats of intellectual currency from India. From a strategic management point of view, corporations are engaging in outsourcing to take advantage of India’s unexploited and underutilised human capital, and are reaping the benefits of intellectualism, which will benefit the world economy at large. Quite unselfishly, corporations are engaging in cooperative strategies for welfare of the world in general and of corporations in particular.

In this special issue we invite papers that focus on emerging trends of business firms in the present decade. Some companies engage in proactive strategies whereas some resort to reactive strategies. Whatever strategies the companies adopt, they have a tremendous influence on international business. Companies engaging in alliances with Indian companies need to understand India’s culture, management styles, socio-economic-political system, demographic characteristics, etc.

Subject Coverage
Topics that would be considered for publication include but are not limited to:
  • The changing nature of Indian business; impact of traditional culture on the management of Indian businesses
  • Entrepreneurship problems and prospects in India
  • The digital divide and the impact of the technological revolution in India
  • Foreign domestic investment and foreign trade
  • Research and development by Indian companies
  • Emerging market opportunities in India
  • Evaluating the risks and rewards of doing business in India
  • Key Indian values: common denominators in a diverse nation
  • Building effective multi-cultural work teams
  • Government support for economic growth
  • Indian business etiquette and social culture
  • Information technology in India
  • Private equity and real estate investment in India
  • Indian management philosophy
  • Building an Indian global brand
  • Business outsourcing processes
  • Cross-cultural management
  • Knowledge management and learning in emerging economies
  • Management of creativity and innovation
  • Corporate governance in India
  • Corporate social reporting, psychological empowerment amongst Indian managers
  • Behaviour of Indian consumers
  • Ethical stances in Indian management culture

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper was not originally copyrighted and if it has been completely re-written).

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page

Important Dates

Manuscripts due by: 30 October, 2011