Calls for papers


International Journal of Technology Marketing
International Journal of Technology Marketing


Special Issue on: "Marketing of Emerging Technologies"

Guest Editors:
Professor Sanjit Sengupta, San Francisco State University, USA
Professor Kaisu Puumalainen, Lappeenranta University of Technology, Finland

Emerging technologies are new technologies that have not “crossed the chasm” and found acceptance in the mainstream market. They may have product or service applications across many different industries but face common marketing challenges. Examples of such emerging technologies include alternative (non-fossil based) energy sources, nanotechnology, biotechnology, life sciences, mobile telecommunications, social media, robotics and computing, among others.

This special issue is intended to encourage research on the topics below from international researchers worldwide. Theoretical or conceptual papers and empirical studies are welcome. Research methodologies may be eclectic including literature review, case study, ethnographic research, interviews, surveys, laboratory or field experiments, analyses of behavioural or archival data.

Subject Coverage
Suitable topics include but are not limited to:
  • Marketing of the business plan to investors (or venture capitalists for startups)
  • Attracting and retaining talented employees
  • Finding the right target market
  • Encouraging customer trial and adoption
  • Building an eco-system of third-party developers around the platform including value-added services and software, peripherals, accessories, and consumables
  • New product launch under severe budget constraints etc.

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper was not originally copyrighted and if it has been completely re-written).

All papers are refereed through a double-blind peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page.

Important Dates

Deadline for full paper submission: 30 April, 2011 (extended)

Deadline for Authors to receive feedback on submitted papers: 31 July, 2011

Deadline for final paper submission: 30 September, 2011