Calls for papers


International Journal of Sport Management and Marketing
International Journal of Sport Management and Marketing


Special Issue on: "Increasing Revenue through Sport Marketing Management: Opportunities and Challenges"

Guest Editors:
Dr. John Miller, Texas Tech University, USA
Dr. Andy Gillentine, University of South Carolina, USA

Marketing is used to identify the consumer, keep the consumer, and satisfy the consumer. Because the consumer is the main focus of activities, marketing management is a significant component of business management. Due to the recession in the United States as well as globally, sport revenue production appears to be on the downturn. However, salaries and ticket prices continue to escalate. Although traditional methods of marketing are effective, new approaches in identifying, keeping and satisfying the consumer are being introduced.

Some of the more recent approaches include focusing on the consumer (relationship marketing), on the organization or institution (business marketing), or on societal issues (social marketing) (Andreasen, 2002; Mandják & Szántó, 2010; Schurr, 2007). Marketing strategies have incorporated the use of Internet or e-marketing, blogging, and tweeting to reach consumers in efforts to increase revenue production (Gill, 2009; Kaplan, Piskin, & Bol, 2010; Radin, Calkins, & Predmore, 2007). New applications of managing risks from finance considerations such as economic impact, sport facility investments, fundraising and sponsorships for sports organizations on a global basis may also be investigated. Finally, appropriate application of such legal issues such as intellectual property, trademark, and risk management may increase revenue as well.

The financial decline presently being experienced in the United States and throughout much of the world may significantly and negatively affect the revenue production capabilities in sport. This special issue invites manuscripts that address innovative ways to identify, keep, and/or satisfy the sport consumer from a multidisciplinary approach. In doing so, these manuscripts should illustrate areas of application for practitioner as well as future investigation for researchers. Qualitative, quantitative, and conceptual approaches are equally encouraged.

Subject Coverage
Suitable topics include but are not limited to:
  • Sociological issues
  • Trademark issues
  • Intellectual property issues
  • Risk management
  • Ethics
  • Economic impact
  • Internet marketing
  • Communication
  • Social Marketing
  • Fundraising
The focus of appropriate research may include (but is not limited to):
  • Tests of existing theoretical models within sport marketing management
  • Extensions of previous sport marketing management research
  • Level of analysis examinations
  • Content analysis
  • Agency-consumer relationships
  • Case studies
  • Managerial best-practices

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper was not originally copyrighted and if it has been completely re-written).

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page

Important Dates

Submission deadline: 6 October, 2010