Calls for papers


International Journal of Sport Management and Marketing
International Journal of Sport Management and Marketing


Special Issue on: "Marketing and Sponsorship in Sport Leagues"

Guest Editor: Carlos Pestana Barros, Technical University of Lisbon, Portugal

Sport leagues regularly publish the clubs’ financial accounts, where marketing and sponsorship appear alongside other financial information. Research focusing on this data usually restricts the analysis to sport and economic variables, neglecting marketing and expenditure variables. With this special issue, we intend to go a step further to analyse these reports, calling for the attention of the research community in analysing marketing and sponsorship variables in the income statements of leagues and clubs.

Papers focusing on any aspect on marketing and sponsorship of sports clubs and leagues will considered for publication. Historical reviews, current analysis and empirical and theoretical grounded discussions papers are welcome. The aim is to produce a robust discussion on the role played by marketing and sponsorship in sports from a multidisciplinary perspective.

Subject Coverage
Some areas potential contributors may wish to focus upon include but are not limited to:
  • The relationship between marketing and sponsorship and sporting results on leagues
  • The role of marketing and sponsorship in the finances of sports clubs
  • Marketing, sponsorship and branding relationships
  • Comparative analysis at country level between clubs or leagues on marketing and sponsorship
  • Corporate strategies based on marketing and sponsorship
  • Advertising, marketing and sponsorship
  • Any other relevant topics

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper was not originally copyrighted and if it has been completely re-written).

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page

Important Dates

Papers to be submitted by: 14 February, 2010

Selection and decision by: 15 March 2010

Final papers to be returned by: 15 May 2010