Calls for papers


International Journal of Business and Emerging Markets
International Journal of Business and Emerging Markets


Special Issue on: "Marketing in Emerging Markets"

Guest Editors:
Dr. John Branch, University of Michigan, USA
Dr. Maja Martinovic, Zagreb School of Economics and Management, Croatia
Dr. Michael Metzger, INCAE Business School, Costa Rica

Recently, there have been increasingly louder calls for more research in emerging markets, in order to both advance the discipline of marketing and ensure its managerial relevance. Indeed, emerging markets are fundamentally different from the industrialised nations in which scientific research has traditionally been conducted, calling into question, therefore, marketing’s conceptual and theoretical foundations. The growing importance of emerging markets in the world economy suggests that understanding the practice of marketing in emerging markets is critical to an organisation’s success.

The focus of this special issue, therefore, is on marketing in emerging markets. More specifically, it aims to explore both the scientific discipline and practice of marketing, in the context of emerging markets. The guest editors welcome:

  1. conceptual, theoretical, critical, and managerial submissions;
  2. both quantitative and qualitative methods; and
  3. all research approaches, including experiments, empirical work, cases, and interpretive studies.
Subject Coverage
Suitable topics include, but are not limited to:
  • Consumer research tools and techniques in emerging markets
  • Buyer behaviour in emerging markets
  • Distribution channel innovations in emerging markets
  • Communication and promotional strategies in emerging markets
  • Consumer education and consumer rights in emerging markets
  • Social marketing and ethical dilemmas in emerging markets
  • Counterfeiting and intellectual property rights
  • New product development in emerging markets
  • Internet marketing in emerging markets

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page

Important Dates

Submission: 26 June, 2009

Notification: 25 September, 2009

First Revision: 27 November, 2009

Final Revision: 29 January, 2010