Luxury Research Journal (LRJ)

Luxury Research Journal

2021 Vol.2 No.1/2


Pages Title and author(s)
1-21Multisensory marketing in the luxury hotel industry: effects on brand experience and customer perceived value
Klaus-Peter Wiedmann; Janina Haase; Franziska Labenz; Nadine Hennigs
DOI: 10.1504/LRJ.2021.116271
22-47Quality management in the Italian luxury industry: an empirical investigation on cashmere
Alessandro Brun; Chiara Lideo
DOI: 10.1504/LRJ.2021.116272
48-69The rise of inconspicuous consumption: insight into the luxury context
Lama Halwani
DOI: 10.1504/LRJ.2021.116286
70-85Cross cultural analysis of purchasers' intention to wear a counterfeit luxury product in varying social situations
George Miaoulis Jr.; Ivan M. Manev; Martina M. Rauch; Kelly G. Kimball
DOI: 10.1504/LRJ.2021.116287
86-98Segmentation proposal of counterfeit luxury consumers regarding the purchase intention
Sahar Farhat; Amel Chaabouni
DOI: 10.1504/LRJ.2021.116288
99-139Growing luxury brands by increasing the price: does the Veblen effect exist?
Martin Fassnacht; Jil-Marie Dahm
DOI: 10.1504/LRJ.2021.116292
140-159Are luxury and fashion opposite concepts? A cross-country empirical analysis
Jean-Noël Kapferer; Pierre Valette-Florence
DOI: 10.1504/LRJ.2021.116296

 

Return to top