Luxury Research Journal (LRJ)

Luxury Research Journal

2016 Vol.1 No.2

Introduction

Pages Title and author(s)
93-109The influence of brand mimicry on luxury brands
Ian Phau; Min Teah
DOI: 10.1504/LRJ.2016.078128
110-127Is luxury sufficient to create brand desirability? A cross-cultural analysis of the relationship between luxury and dreams
Jean-Noël Kapferer; Pierre Valette-Florence
DOI: 10.1504/LRJ.2016.078129
128-149The influence of social self-congruity on Japanese consumers' luxury and non-luxury apparel brand attitudes
Ken Kumagai; Shin'ya Nagasawa
DOI: 10.1504/LRJ.2016.078130
150-176Mirror, mirror on the wall: consumer vanity and luxury consumption
Nadine Hennigs; Thomas Kilian
DOI: 10.1504/LRJ.2016.078121
177-190Authenticity and prestige: what luxury brands could learn from the wine industry?
Klaus Heine; Michel Phan; Glyn Atwal
DOI: 10.1504/LRJ.2016.078127

 

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