Journal of Business and Management
You can read the full text of the articles marked as free below using the links provided.
2019 Vol.25 No.2
| Pages | Title and author(s) |
| 0-0 | EditorialEldon Y. Li; Wei-Hsi (Frank) Hung DOI: 10.1504/JBM.2019.141268 |
| 1-23 | Return on investment from supplier/risk managementChristopher A. Hoeckel; Josef Neuert; Marcus Schuller; Alla Schwamborn; Jianpeng Wang DOI: 10.1504/JBM.2019.141269 |
| 25-41 | Power of the scent: Exploring the role of sensory appeals on consumer product attitudeRuchi Garg; Ritu Chhikara DOI: 10.1504/JBM.2019.141270 |
| 43-70 | Does the need for social status among price conscious consumers induces consumption of counterfeit luxury brands?Sameeullah Khan; Asif Iqbal Fazili DOI: 10.1504/JBM.2019.141271 |
| 71-97 | Innovation in marketing strategy: A customer lifetime value approachMehir Kumar Baidya; Bipasha Maity; Kamal Ghose DOI: 10.1504/JBM.2019.141272 |
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