International Journal of Electronic Trade (IJETrade)

International Journal of Electronic Trade

2024 Vol.1 No.2


Pages Title and author(s)
93-113Exploring the relationship between social media marketing activities and customer equity in the training context: a literature review and a case study approach
Nehal Nabil Nasef; Tanja Sedej
DOI: 10.1504/IJETRADE.2024.138666
114-129Fast-tracking exports in MENA: boosting opportunities through entrepreneurship education and government policies
Amir Emami; Mostafa Keikhay Farzane; Hamza Khastar
DOI: 10.1504/IJETRADE.2024.138674
130-158E-commerce and consumer behaviour: mapping the past to untangle the present and inform the future
Rada Gutuleac; Augusto Bargoni; Chiara Giachino
DOI: 10.1504/IJETRADE.2024.138676
159-183Collaborative managers' networks and a multidimensional approach to SMEs' firm performance: a framework for measuring manager dynamics
Francisco Javier Álvarez-Torres; Giovanni Schiuma; Gabriela Citlalli López-Torres
DOI: 10.1504/IJETRADE.2024.138679

 

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