International Journal of Entrepreneurship and Small Business
2010 Vol.9 No.4
Special Issue on Island Brands and Island Branding
Guest Editor: Professor Godfrey Baldacchino
Editorial |
Pages | Title and author(s) |
378-393 | Island brands and 'the Island' as a brand: insights from immigrant entrepreneurs on Prince Edward IslandGodfrey Baldacchino DOI: 10.1504/IJESB.2010.032400 |
394-406 | Branding: a Caribbean perspective on rum manufacturing competitivenessPaul Pounder DOI: 10.1504/IJESB.2010.032401 |
407-433 | Brand(ing) Kinmen: a tourism perspectiveJ.J. Zhang DOI: 10.1504/IJESB.2010.032402 |
434-446 | An image worth bottling: the branding of King Island Cloud JuiceSusie Khamis DOI: 10.1504/IJESB.2010.032403 |
447-462 | Branding of Fiji's bottled water: edging into sustainable consumptionMahendra Reddy, Gurmeet Singh DOI: 10.1504/IJESB.2010.032404 |
463-480 | Exploitation versus exploration in island economies: a brand diagnostic perspectiveMichel Leseure DOI: 10.1504/IJESB.2010.032405 |