International Journal of Entrepreneurship and Small Business (IJESB) Inderscience Publishers - linking academia, business and industry through research

International Journal of Entrepreneurship and Small Business

Special Issue on Island Brands and Island Branding

Guest Editor: Professor Godfrey Baldacchino

Pages	Title and author(s)
378-393	Island brands and 'the Island' as a brand: insights from immigrant entrepreneurs on Prince Edward Island Godfrey Baldacchino DOI: 10.1504/IJESB.2010.032400
394-406	Branding: a Caribbean perspective on rum manufacturing competitiveness Paul Pounder DOI: 10.1504/IJESB.2010.032401
407-433	Brand(ing) Kinmen: a tourism perspective J.J. Zhang DOI: 10.1504/IJESB.2010.032402
434-446	An image worth bottling: the branding of King Island Cloud Juice Susie Khamis DOI: 10.1504/IJESB.2010.032403
447-462	Branding of Fiji's bottled water: edging into sustainable consumption Mahendra Reddy, Gurmeet Singh DOI: 10.1504/IJESB.2010.032404
463-480	Exploitation versus exploration in island economies: a brand diagnostic perspective Michel Leseure DOI: 10.1504/IJESB.2010.032405