![International Journal of Entrepreneurship and Small Business (IJESB) International Journal of Entrepreneurship and Small Business (IJESB)](https://www.inderscience.com/images/cover/scoverijesb.jpg)
International Journal of Entrepreneurship and Small Business
2006 Vol.3 No.3/4
Adaptation Versus Standardisation in Global Marketing for Small Businesses: Dedicated to Catherine Mckinna
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Adaptation Versus Standardisation in Global Marketing for Small Businesses: Dedicated to Catherine Mckinna
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