International Journal of Electronic Business (IJEB)

International Journal of Electronic Business

2023 Vol.18 No.3


Pages Title and author(s)
249-268Exploring the success factor of social media marketing strategies among micro-enterprises in Malaysia
Noor Fadhiha Mokhtar; Zuha Rosufila Abu Hasan
DOI: 10.1504/IJEB.2023.132184
269-298Factors affecting consumers' behavioural intention to book travel products online using e-commerce: a case of online travel agencies
Sujood; Sheeba Hamid; Naseem Bano; Syed Talha Jameel; Sarah Hussain
DOI: 10.1504/IJEB.2023.132183
299-319Interceding of repurchase intention between e-loyalty and word of mouth advocacy: a study of behavioural consequences and antecedents of e-loyalty
Shabnam Gulati; Gursimranjit Singh; Arvind Kumar
DOI: 10.1504/IJEB.2023.132190
320-345Is there any impact of digital marketing on marketing communication?: evidence from a FMCG company
Mithun Nandy; Soma Sinha Roy
DOI: 10.1504/IJEB.2023.132191
346-371Undergraduates' e-shopping inhibitors in a developing market context: stimulus-organism-response approach
Stephen Ikechukwu Ukenna; Edwin Chukwuemeka Idoko; Egharevba E. Matthew
DOI: 10.1504/IJEB.2023.132197

 

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