Forthcoming and Online First Articles

International Journal of Electronic Business

International Journal of Electronic Business (IJEB)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Electronic Business (10 papers in press)

Regular Issues

  • Managing business using emerging technologies: an examination of firms’ performance through big data and enterprise applications capabilities   Order a copy of this article
    by Chunjuan Deng 
    Abstract: It is imperative for the organisations to bring operational efficiency like in supply chain operations. However, still there is a gap to understand the insights of big data analytics (BDA) and enterprise application integration (EAI) to ensure the connection with organisational performance such as supply chain performance (SCP) within SMEs of China based on a resource-based view. First, this study endeavours to find the connections between corporate CSP and BDA. Second, the study explores the moderating relationship of EAI between BDA and corporate SCP, respectively using the method of structural equation modelling. It was found that BDA has a positive connection with corporate SCP. Similarly, the research identified an advantageous EAI nexus between BDA and corporate SCP. This study provides insights into supply chain management with knowledge about how incorporating emerging technologies, such as BDA and EAI could improve business SCP. Furthermore, this study offers a number of intriguing implications as well as additional work opportunities for researchers to support the idea of the current debate from various themes, globally.
    Keywords: enterprise application integration; EAI; big data analytics; BDA; supply chain performance; SCP; structural equation modelling; resource-based view; RBV.
    DOI: 10.1504/IJEB.2023.10058251
  • Charting the course: exploring the changing terrain of online shopping and future directions for research   Order a copy of this article
    by Rachana Jaiswal, Mohammad Intkhab Alam Khan, Manoj Kumar 
    Abstract: The COVID-19 pandemic’s pernicious consequences are characterised as quintessential disruptors that have inflicted widespread havoc upon human, social, and economic spheres globally, leading to a surge in online shopping and underscoring the significance of its examination. This study comprehensively investigates online shopping research by scrutinising 410 publications between 2002 and 2022 sourced from the dimensions AI database, revealing China’s preeminent position in the field, followed closely by the USA and India, with US publications demonstrating high citation rates and formidable collaborative networks. Utilising the TCCM framework, this study performs a systematic review of selected articles and identifies the most popular constructs, theories, contexts, and methodologies employed in extant studies, yielding profound insights that have the potential to inform policymakers’ and businesses’ policies and strategies aimed at fostering sustainable and profitable online commerce that meets the dynamic and evolving needs of consumers, while also suggesting future research avenues.
    Keywords: online shopping; buying behaviour; TCCM framework; bibliometric analysis; future research.
    DOI: 10.1504/IJEB.2023.10059200
  • Blockchain technology, cryptocurrencies and transforming accounting fees   Order a copy of this article
    by Assyad Al-Wreiket, Adel Almasarwah, Ola Al-Sheyab 
    Abstract: This study investigated the accounting treatment of Bitcoin, considering whether it should be classified as an asset or a currency. The study also explored the role of blockchain technology in promoting transparency and the potential separation of blockchain from Bitcoin. The study found that cryptocurrencies are significantly impacted by political, economic, and regulatory factors. The study also found that it is challenging to control cryptocurrencies and cross-border transactions in the absence of accounting standards. The study recommends that regulators and accounting standards setters should establish new regulations and accounting standards for cryptocurrencies. Finally, this study identifies the vast majority of the existing literature as lacking adequate, well-rounded knowledge about cryptocurrencies or access to adequate resources, despite their clearly understanding the fundamental concepts of cryptocurrency. Further, the theoretical part of this paper is there to establish some type of accounting approach for Bitcoin.
    Keywords: cryptocurrency; Bitcoin; blockchain technology; accounting innovation; accounting approach.
    DOI: 10.1504/IJEB.2023.10059194
  • An examination of adoption of cash on delivery payment method among e-shoppers in India: role of perceived security, risk, privacy and trust   Order a copy of this article
    by Ajay Sharma, Sumit Bhatt, Shyam Sundar Kapri, Anuj 
    Abstract: Online marketing is a rising mode of selling products all over the world. E-shoppers use various modes of payment. This study explores and examines the factors which influence e-commerce users to adopt the cash on delivery (COD) mode of payment while shopping online. This is an empirical study done using data gathered from 387 Indian e-shoppers. This study reveals that the adoption of COD results from a sense of perceived security. Further, in online shopping perceived trust in vendors and payment systems, privacy and perceived safety from financial risk play a major role, as their presence leads to perceived security. This study is useful for marketers to understand the payment behaviour of e-shoppers in India and in the development of strategies, policies, and technologies to make a more secure e-shopping platform.
    Keywords: online shopping; cash on delivery; COD; trust; security; privacy; financial risk; India.
    DOI: 10.1504/IJEB.2023.10056185
  • The dimensionality of trust in the relationship between familiarity, reputation, and continuance intention to use an on-demand ridesharing platform   Order a copy of this article
    by Fandy Christianto, Jonathan Raharja, Rajendra Khalil Afif, Evelyn Hendriana 
    Abstract: In the on-demand ridesharing services (ODRS), a business revolves around situations that urge individuals to rely on parties they have never encountered. As uncertainties are inevitable, trust acts as the fuse that ignites the whole industry. Currently, few scholars have studied trust dimensions concerning the ODRS, particularly in developing countries. This study aims to grasp a complete understanding of trust in this industry by incorporating its antecedents: familiarity and reputation, with the multiple dimensions of trust: trust in a peer, a platform, and a product; alongside its implication towards its continuance intention to use. The study involved 215 respondents and a PLS-SEM method was utilised. The result shows that reputation significantly influences trust's multiple dimensions, while familiarity does not furthermore, all trust dimensions significantly contributed to the continuance intention to use. Companies can use this study to construct trust and stimulate intention to participate in the ODRS.
    Keywords: familiarity; continuance intention to use; on-demand ridesharing services; ODRS; reputation; trust.
    DOI: 10.1504/IJEB.2023.10057403
  • Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia   Order a copy of this article
    by Asmat-Nizam Abdul-Talib, Shasikala Vadivalu 
    Abstract: Social networking sites (SNSs) allow companies to achieve their marketing objectives at relatively low costs, improved brand awareness and increased sales. The purpose of this study is to investigate the effect of eWOM, SNSs, and value co-creation (VCC) on purchase intention of cosmetic products in Malaysia. Data were obtained using a structured questionnaire from a sample of 142 Malaysian Gen-Y participants. The data were analysed using structural equation modelling in Smart PLS software. This empirical study revealed a positive variable and provided new insights insight into the importance of developing effective marketing strategies to influence consumers positively and spend marketing resources more efficiently. Marketers can respond to this fundamental shift to generate purchase intentions through SNSs. Future research could study other generations from different countries using specific products. The article discusses the research findings and concludes with managerial implications and limitations.
    Keywords: cosmetic; purchase intention; eWOM; value co-creation; VCC; social networking sites; SNSs; Generation Y; Malaysia.
    DOI: 10.1504/IJEB.2023.10057386
  • Exploring the brunt of social media personalised ads on online impulsive buying behaviour under the mediating role of behavioural facilitators   Order a copy of this article
    by Hajira Atta, Naeem Ahmad, Mosab I. Tabash, Mohammad Ahmad Al-Omari 
    Abstract: Personalisation is increasingly common in marketing practices on social media. This study examines the relationship among perceived ads personalisation on social media and online impulsive buying. The study also explores the mediating effect of behavioural determinants (perceived novelty, perceived relevance and privacy concerns) towards online impulsive buying. Based on commitment-trust theory, current study used purposive sampling technique and collected data from 465 respondents from domestic footwear retail on social media in Pakistan. This study used structural equation modelling to examine the hypothesised linkages between endogenous and exogenous variables. Current study noteworthy findings demonstrate that social media personalised ads positively associated with online impulsive buying and behavioural determinants. The boot strapping procedure indicates that perceived relevance and privacy concerns mediate the relationship between perceived ads personalisation and online impulsive buying behaviour. Furthermore, perceived novelty did not mediate relation between social media ads personalisation and online impulsive buying. Current study, findings can help the strategists, marketers and online footwear retail on social media in Pakistan for sustainable growth.
    Keywords: perceived ads personalisation; impulsive buying behaviour; perceived novelty; perceived relevance; privacy concerns.
    DOI: 10.1504/IJEB.2023.10057402
  • Impact of e-trustmark reputation on customer loyalty and online purchase intentions: empirical evidence from an emerging country   Order a copy of this article
    by Quan Hong Nguyen, Tho Thi Anh Nguyen, Linh Thuy Nguyen, Hien Thi Tran 
    Abstract: This paper investigates the impact of e-trustmark reputation on customers' loyalty and their online shopping intentions, and the mediating role of website reputation and trustworthiness in the relationship. The study uses the survey data of 354 respondents in an emerging country. The results show that e-trustmark reputation and website reputation have a positive reciprocal relationship; these two factors positively affect website trustworthiness, which encourages customer loyalty and purchase intentions. The result indicates that e-trustmark reputation is positively associated with loyalty and purchase intentions of online customers both directly and indirectly through website reputation and perceived trustworthiness. The study implies that there is a need for third-party trust seals to evaluate the website trustworthiness of sellers in developing countries since it makes a significant impact on online purchase intentions.
    Keywords: website reputation; e-trustmark reputation; website trustworthiness; online shopping; customer loyalty; purchase intentions.
    DOI: 10.1504/IJEB.2023.10057911

Special Issue on: Explainable Artificial Intelligence for Establishing Trust in Electronic Markets

  • The continuous maturity analysis of Li Nings brand marketing through Weibo, China   Order a copy of this article
    by Ziqi Xiang 
    Abstract: Social media provides a convenient platform for brand marketing of enterprises, and lays a foundation for enterprises to enhance brand image and good consumption conversion rate. Based on the brand marketing theory, this study introduces the concepts of cultural marketing and influencer marketing, links the published content of enterprises in social media with specific brand marketing methods, and explores the reasons why the published content plays a good marketing role. This study analyses the contents of 158 blog posts published by Li Nings official Weibo account from January to June 2021, trying to test the effect of Li Nings brand marketing by using Weibo as social media. The research shows that the blog content of influencer marketing related to influencer endorsement published by Li Nings official Weibo account has gained more attention for its brand than the blog content of other topics, which is embodied in the interactive data composed of modules such as forwarding, praise and comment.
    Keywords: social media; brand marketing; influencer marketing; China.
    DOI: 10.1504/IJEB.2023.10055357
  • Technostress and users of emerging technologies in knowledge-based professions - an Indian outlook   Order a copy of this article
    by M. Beulah Viji Christiana, M. Joseph Sasi Rajan 
    Abstract: The world today has gone through a dramatic change due to heavy reliance on emerging technologies because of a knowledge based economy where knowledge-based professions abound beyond measure. Employees in knowledge-based professions rely heavily on knowledge as capital. And this heavy reliance has imposed on them a specific stress termed as technostress. This study throws light on the opinion of users of emerging technologies in knowledge-based professions in India. Descriptive research design is used and the sample size is 340. Disproportinate stratified random sampling technique is used. Both primary and secondary data are used in the study. A structured questionnaire based on the perceived stress scale (PSS) and work stress (WS) is used. Analysis is carried out with SPSS 27. The study reflected the fact that users in diversified professions have a sense of job satisfaction and commitment due to their exposure to emerging technologies.
    Keywords: users; emerging technologies; knowledge; profession; technostress.
    DOI: 10.1504/IJEB.2023.10055575