Forthcoming and Online First Articles

International Journal of Electronic Business

International Journal of Electronic Business (IJEB)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Electronic Business (6 papers in press)

Regular Issues

  • Online shopping spree in times of COVID-19 pandemic   Order a copy of this article
    by Lilia Khrouf, Souad Maghraoui 
    Abstract: This article aims at shedding the light on the role played by the user’s psychological states on online compulsive shopping and the resulting attitude towards online shopping during the COVID-19 pandemic. Based on escape theory, we proposed a conceptual model tested through a survey conducted on 300 internet users. Data was analysed through a partial least squares analysis and revealed that online compulsive buying appears in consumers whose personalities are marked by materialism (acquisition centrality), anxiety about COVID-19, and boredom due to lack of activity. Besides, it was proven that online compulsive shopping leads to positive attitudes towards online shopping. The results contribute to theoretical and managerial understanding of online compulsive shopping in times of sanitary crisis.
    Keywords: compulsive buying; pandemic; online shopping; attitude towards online shopping.
    DOI: 10.1504/IJEB.2022.10050766
  • The influence of online retail/service brand equity and effect of country of origin on e-marketplace patronage intention   Order a copy of this article
    by Kwanrudee Prachaseree, Norzieiriani Ahmad, Normalisa Md Isa 
    Abstract: E-marketplaces are estimated as the primary online shopping channel in Thailand; however, the local e-marketplaces cannot compete with foreign competitors. Besides, Thai online shoppers prefer to shop from cross-border websites. Brand equity can strengthen traditional retailers' patronage intention. However, the brand equity concept, which is particular for online retailers, may be more suitable for strengthening the e-marketplaces of the country. Also, studies on the effect of country of origin (COO) on online retailers in terms of foreignness are limited. Therefore, the study aims to investigate the e-marketplace patronage intention of Thai online shoppers by utilising the extended theory of reasoned action (TRA), with online retail/service (ORS) brand equity as an independent variable and the effect of COO as a moderator variable. The findings reveal that all of the independent variables are positively significant with e-marketplace patronage intention except the effect of COO. The relationship between attitude towards behaviour and the e-marketplace patronage intention is negatively moderated by the effect of COO.
    Keywords: e-marketplace; electronic marketplace; patronage intention; theory of reasoned action; TRA; online retail/service; ORS; brand equity; country of origin; COO; attitude towards behaviour; subjective norm.
    DOI: 10.1504/IJEB.2022.10046581
  • Prediction of software engineering careers from Instagram personality traits   Order a copy of this article
    by B. Madhuravani 
    Abstract: A social networking platform named Instagram is one of the most popular platforms that we spend time on. The data from user-generated Instagram posts may be helpful to gauge the personalities of people. Previously, experiments that utilised Instagram data for personality appraisal and visualisation for professional reasons were not accessible for public usage. This research helps to recognise personality styles that are common of the Instagram culture. A computational score is generated and a model is built by using these scores in job suggestions that complement the personality of the individual. In the creation of a test score, Instagram's personality score is benchmarked against a five-factor personality model (FFPM) test score to assess how reliable it is. The statistical grade scale on Instagram personality and the FFPM test is very strong and reported 92.4%. This research will help employers identify candidates that match their company's needs by gauging their personalities.
    Keywords: Instagram; personality; five-factor personality model; FFPM; software engineering careers.
    DOI: 10.1504/IJEB.2022.10047413
  • The online stickiness circumstances in electronic retailing: website quality, perceived risk, and perceived value   Order a copy of this article
    by Amir Reza Konjkav Monfared, Mohammadreza Barootkoob, Mehdi Sabokro, Mohammadreza Keshavarz, Milad Mohebali Malmiri 
    Abstract: The purpose of this article is to examine the impact of website quality, perceived risk, and perceived value on website stickiness. A questionnaire was used to collect data. The questionnaire was completed and collected by 299 Iranian consumers who use e-retailers for their purchases. The reliability of the questionnaire was assessed and confirmed by Cronbach's alpha coefficient and CR. Structural equation modelling was used for data analysis. Research findings showed that perceived value and website quality, as well as all five dimensions of website quality (content quality, website design, privacy/security, customer service and reliability), had a positive and significant impact on stickiness. Perceived risk also has a significant and negative impact on stickiness. The findings showed that the website quality had a significant and negative impact on the perceived risk. The results showed that the quality of the website had a positive and significant impact on the perceived value.
    Keywords: stickiness; website quality; perceived risk; perceived value; electronic retailing.
    DOI: 10.1504/IJEB.2022.10047945
  • The effects of technology, organisation and environmental factors on small firm entry to electronic marketplace: a developing country perspective   Order a copy of this article
    by Md Imran Hossain, Md Shah Azam 
    Abstract: This study attempts to construct a theoretical framework and finally examines the magnitude of the effects of various internal and external factors on Bangladesh's small firm entry to e-marketplace. To attain the research objectives, technology, organisation and environment framework (Tornatzky and Fleischer, 1990) was employed to construct an initial research model which was further fine-tuned through field study. A mixed method research approach (i.e., qualitative field study followed by a quantitative survey) was employed to develop the research model and test hypothesised relationships among the study constructs. A PLS based structural equation modelling was employed with a dataset of 416 SMEs which were collected through a questionnaire survey from different small firms in Bangladesh selected by applying a probability sampling technique. The structural model estimates reveal significant association of perceived compatibility, owner innovativeness, and customer readiness with small firm willingness to participate in electronic marketplace. The study concludes with implications.
    Keywords: e-marketplace; small firm; e-marketplace entry; technology; organisation; environment framework.
    DOI: 10.1504/IJEB.2022.10049140
  • Barriers of digital transaction in rural areas: an interpretive structural modelling and MICMAC analysis   Order a copy of this article
    by Ashulekha Gupta, Shalini Singh 
    Abstract: Digital transaction is the indispensable practice for all the household as well as commercial units in this era of digitalisation that is affected by pandemic too. Digital transaction stills a difficult task in the several rural areas. This study aims to identify the key barriers of digital transaction in rural areas and focus to explain the contextual interrelationship among these barriers. This study primarily focusing over the identification of key barriers of digital transactions in the rural areas from the extensive literature review. Secondly, it emphasises over the establishment of a hierarchical model using interpretive structural modelling (ISM). MICMAC analysis is further used to segregate these key barriers. Result revealed twelve key barriers of digital transactions in rural areas that further established a six-level hierarchical interpretive structural model. This paper provides the insights for the researchers, academicians, industry practitioners and policymakers to fill the theoretical and implication gaps.
    Keywords: digital transaction; barriers; rural area; interpretive structural modelling; ISM; MICMAC analysis.
    DOI: 10.1504/IJEB.2023.10051508