International Journal of Electronic Business (IJEB) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Business

Special Issue on Sponsored Search

Guest Editor: Professor Bernard J. Jansen

Pages	Title and author(s)
114-131	Sponsored search: an overview of the concept, history, and technology Bernard J. Jansen, Tracy Mullen DOI: 10.1504/IJEB.2008.018068
132-148	Navigational behaviour and sponsored search advertising Nico Brooks, Harrison Magun DOI: 10.1504/IJEB.2008.018069
149-171	Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level Don Turnbull, Laura F. Bright DOI: 10.1504/IJEB.2008.018070
172-193	Equilibrium analysis of dynamic bidding in sponsored search auctions Yevgeniy Vorobeychik, Daniel M. Reeves DOI: 10.1504/IJEB.2008.018071
Additional Paper
194-211	Evaluating the comparative efficiency of e-tailing ventures using Data Envelopment Analysis Hokey Min, Seong Jong Joo DOI: 10.1504/IJEB.2008.018072